Errors & Omissions insurance agency grows magically
by nurturing contacts to capture one vital piece of data.

The Challenge:
E&O Pros is a national insurance brokerage with a reputation for highly personalized service.
The company pioneered advanced online technology, offering customers the convenience of
instant processing and binding of policies. Their long-term challenge: To further differentiate
from the competition and grow even more quickly. The opportunity: Maximize the efficiency
of staff, budget and time—educating and building rapport among a national network of 250,000 financial professionals.

The Voodoo Solution:
E&O Pros founder and CEO, Sheri Pontolillo, is an insurance veteran with more than 20 years of E&O expertise. Voodoo “cloned”
Sheri and her wisdom in the form of bite-sized video clips called E&O Smarts. These informative videos immediately became a
vital strategic asset, a form of equity worth hundreds or thousands of times its cost in sales-generating potential.

Voodoo automatically sends E&O Smarts to customers and targeted vertical lists at strategic intervals. The system yields an endless stream of leads needing E&O insurance, building trust and rapport at every step. List segmentation re-classifies each prospect until they feel comfortable sharing their current policy expiration date—the one vital piece of data that creates urgency to a sale. 30 days before expiration, these prospects are eager to buy from the only E&O insurer they’ve come to trust: E&O Pros

Voodoo Magic Results:
Voodoo is E&O Pros’ #1 source of hot leads. E&O Pros’ very first Voodoo campaign generated enough new policy sales to cover the entire cost of its annual Voodoo subscription and the cost of purchased contact lists. Today, the cloned Sheri Pontolillo is everywhere—educating prospects and customers via video—while the real Sheri—and her staff—simply close deals.

So, why are you working so hard? Contact us to see if Voodoo makes sense for your go-to-market strategy. We're excited to help you discover the possiblities. Voodoo Sales Department - 949-309-2847

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