Voodoo automates exponential growth for Ovation;
No sales force necessary.

The Challenge:

If you’re Dallas Van Kempen, president of DC Labs and Ovation Hair products, you remember that it took 10 years to grow your first company using traditional sales and marketing methods. You remember how your sales force and distributors built your success the old fashioned way—with hard work and perseverance.

And you expected that starting from scratch with a new target audience and a new brand name might require a similar long-term investment of time and money.

The Voodoo Solution:

Along came Voodoo to change all that with the power of a great strategy, unique capabilities and targeted rich media.

Ovation sells direct to consumers through Voodoo-created online systems that require NO salespeople or distributors. Their marketing model uses radio advertising (by A-Team Media) to drive traffic to Ovation’s web site, which uses Voodoo to greet the customer with a powerful order-generating Video Sales Message (VSM) and simultaneously track the effectiveness of specific radio station media buys.

The process continues with multiple Voodoo Magic systems that not only promote additional first-time orders, but also make the most of every new customer relationship.

Voodoo Magic Results:

Does it work? DC Labs/Ovation grew in its first 6 months to the same size its parent company took 10 years to attain, with far lower investment of capital and time. Using the power of Voodoo VSMs, Ovation’s web site now converts an average of 11% of all unique web visitors into buyers. If you build it with Voodoo, they will come…and they will buy!

Ovation’s Sales Magic system produces an average of 800% ROI on rented prospect list costs per targeted campaign. Their Confirmation Magic system has six unique Video Sales Messages which put each new customer on a personalized timeline to receive important VSMs, giving the automated impression of exceptional customer service. The system provides product tips, offers discounts, conducts satisfaction surveys (to which an incredible 62% of viewers repond)…and it even converts X% of first-time buyers into auto-ship re-purchasers. To quote the old adage, it’s like printing money.

As Ovation moves progressively into new markets, their only real challenge is scaling their manufacturing operations to fill all the orders! Everything else is automated, thanks to Voodoo.

Ovation uses Voodoo to Sell Without Salespeople™ and grow 20 times faster than they did the old way. And depending on your product or service, maybe you can, too. Contact us to find out.

For more information on Ovation Hair and Body Care products, visit www.ovationhair.com