Voodoo Works Magic for EQyss / DC Labs… 

Case Study: EQyss launches new company using
Voodoo Sales Magic

EQyss Grooming Products (www.eqyss.com) has been a leading provider of human-quality products for the equine and pet industries for over 15 years.

In 2007, EQyss created a new company called DC Labs to market its unconditionally guaranteed line of Hair and Body Care products for humans.  This product line, named Ovation, includes Ovation Cell Therapy, a natural formulation proven to safely accelerate and strengthen hair growth.

Extraordinary products deserve extraordinary marketing. DC Labs chose Voodoo Viral to develop their new video based e-commerce website. Using their own e-commerce engine platform, Voodoo developed the site with their client's number one sales tool right up front - video testimonials of their clients. The home and concurrent product pages all have video hosting and strategic navigation direct to the call to action - purchase the products.

The site's "backend" also includes a detailed tracking system for both the website's traffic as well as the radio and TV ad campaign's results via the web.

DC Labs also chose Sales Magic to introduce the new company’s human-oriented products to its large database of pet-owning customers, while a targeted radio and TV ad campaign built general market awareness. This includes Voodoo's email "Magic Launcher" which controls or "throttles" the outgoing emails.
 
Sales Magic’s initial E-Motivator broadcast yielded 13% direct click-through to Ovation’s Video Sales Message (VSM), with stats showing that most customers watched the entire message. We can’t tell all the secrets, but we can say that interactive links enhanced the customer’s experience and encouraged cross-over sales via the company’s new video-enhanced website.

“I don’t know of any other marketing technique that yields that kind of direct response and where you know the message is reaching your target audience directly and powerfully,” says DC Labs President, Dallas Van Kempen.

“Based on these stats, we’re now segmenting our markets and plan to launch a comprehensive campaign using multiple Voodoo Magic Systems,” Van Kempen says. 

For more information on Ovation Hair and Body Care products, visit www.ovationhair.com