Voodoo…Like a Hit of Caffeine for the Coffee Business

Case Study: Black Mountain Gold Coffee — Healthy Roast Promotion

Black Mountain Gold continues to put leading edge coffee products on the market, requiring innovative promotional and marketing tools.

The Challenge:

When they developed a unique coffee product called “Healthy Roast,” the objective was to create a promotional campaign to build momentum, generate media coverage and allow BMG to acquire additional "team" members for their new business venture.

The Voodoo Solution:

Voodoo produced a series of Video Sales Messages distributed via Voodoo Viral’s Sales and Information Magic systems. We minimized the cost of their investment by repurposing existing BMG promotional footage and commercial media clips.

Voodoo Magic Results:

Voodoo’s Video production work and Magic Systems allowed BMG’s marketing team to generate rapid momentum in promoting their new product. The "Healthy Roast" campaign accomplished every stated objective including the education and attraction of potential investors.