When a Sales Expert Needs a Little Sales Voodoo

Case Study: George Dans & Associates

George Dans is widely recognized as one of the top automotive sales trainers in the country.

Baseline, BV (Before Voodoo):
Before Voodoo, George’s business was limited by the time he had available to do in-person sales seminars.  He needed a plan to develop a product line and effectively “clone” himself to generate great income and success.

The Challenge
His company needed a complete product development and online marketing package—one that reflected his dynamic and energetic way of training. They needed all the tangibles, plus a little sales Voodoo: innovative ideas for online distribution.

The Voodoo Solution:

Products +
Sales Infrastructure +
Video Sales Messages +
Internet =
Voodoo Magic

First, we helped the company develop Products: a 6-DVD set of sales training materials, to complement their existing audio products.

Next, we helped them create their Sales Infrastructure: an ecommerce-based, video and Flash-enhanced website with a back-end databasing systems that allow client-generated email, plus e-newsletter creation and broadcasting, along with access to all aspects of their store.
 
Finally, we developed a unique Sales Magic System—a series of Video Sales Messages leveraging testimonials and footage of George in action.  The VSMs appeared independently and directly inside the George Dans & Associates website, served up by a custom-developed randomizer that made the user experience fresh each time.

Voodoo Magic Results:
Voodoo Magic Systems helped cultivate a rapidly growing worldwide client base, which has led to record bookings for his training sessions, and booming orders for DVD and audio products. Clients are strongly influenced by how George’s products and online presence conveys his energy and unique style.