CalSurance uses Voodoo for B-to-B magic.
Case Study:
CalSurance E & O and P & C Distance Learning Centers
CalSurance has been one of the top Errors and Omissions insurance specialists for over 25 years. They are the top of the insurance "food chain," acting as insurers to the insurers.
 “The design and technology of Voodoo Magic Systems are something that has never been experienced in our industry. Our customers continue to be astounded at the unique approach we’ve taken to informing and entertaining our clients and agents. Voodoo Magic Systems have been so effective for our online distance learning and cutting-edge automated services, they are now featured on CalSurance’s Home Page."
Mark Ruggles
Senior Vice President and Division Executive
CalSurance - Professional Groups
Brown & Brown of California, Inc.
Baseline, B.V. (before Voodoo)
CalSurance has always been commited to educating and training clients to help them avoid unnecessary insurance claims.
In the past, they've accomplished this with traditional audio and video training tools and in-person seminars conducted by their own personnel. Given advancements in internet technology, CalSurance realized that a web-based video-on-demand system for distance-learning could be far more effective and less costly.
The Challenge:
Keeping viewers entertained with insurance case analyses is a tall order! Enter the creative team at Voodoo and our sister web design and video production firm Vision2Media.
The Voodoo Solution:
Voodoo's creative approach put CalSurance on the cutting edge of technology via our Information Magic System, leveraging the latest in video and animation. Creative strategy meetings resulted in an exciting creative approach that met CalSurance’s numerous objectives including high entertainment and production value. The combination of green-screen studio production, high-end compositing, professional talent, entertaining graphics and animation all combined to generate extraordinary results.
The Results:
CalSurance's Quick Learn E&O Claims Class was quickly recognized as one of the most progressive training tools on the web, and earned the prestigious Summit International Creative Award.
CalSurance and its customers are amazed at how this system provides in-depth claims training AND keeps viewers entertained. It allows full trackability and measurability. System stats showing use of the site, retention time and repeated viewings far higher than anticipated.
Given their powerful results and cost-savings resulting from Voodoo’s Quick-Learn E & O Claims Class, CalSurance awarded the Voodoo team a second contract to create a companion distance learning center for their Property and Casualty insurance customers. In keeping with its reputation for innovation, Voodoo pioneered the use of syncronized dual online video streams with different areas of the computer screen “commenting” on each other.
Currently, Voodoo is developing a third system to be launched in fall 2008 and will be using additional Magic systems to deploy the online training system.
Voodoo Magic Systems have become part of CalSurance’s corporate culture, which is leveraging online distance learning and cutting-edge automated services as a primary focus of its business.
Experience CalSurance's online training modules: |
