Voodoo revives dormant leads for Stores Online;
Wakes the dead.
The Challenge:
When you build your business on direct mail campaigns and call-center marketing, you amass thousands of email addresses that end up in your “dead list.” You can try emailing them—over and over—and while relatively few opt-out each time, even fewer respond.
Why does this happen? Your product is just as relevant today as it was when those now-dormant leads first expressed interest. Your product has improved, you have new products and services available, and still your old prospects won’t take a second look.
The Voodoo Solution:
It’s time to try Voodoo, like Stores Online is doing, to remind prospects what got them interested in the first place, to re-establish trust and offer easy pathways into active customer status.
Stores Online is the leader in eCommerce for the entrepreneurial market. So it’s only right that they’d look for an innovative company to re-engage old prospects and reach out to new ones who need “personal” encouragement to continue on their multi-step path to purchase.
Voodoo Magic Results:
Voodoo Video Sales Messages (VSMs) are powerful and personal. They capture and hold viewers’ attention and offer the vital information prospects need to “stay alive” to your products and services.
That’s why Stores Online’s parent company—publicly held iMergent—has contracted to use Voodoo to cross-sell its related brands, including Crexendo. Let Voodoo help you bring your dead list back to life. It’ll mean a healthier bottom line…like it does for Stores Online. Contact us to find out more.
|