Here's how it works: 
STEP ONE:
Magic Launcher set up to launch E-Motivator™ E-Mails & related Video Information Messages™ (VIMs)
• Scheduled launch based on criteria of your choice (date and time, subscription agreements, business and sales cycle triggers, tech support needs, etc.)
• Utilizes existing customer database
• E-mail broadcasting – no cost
STEP TWO:
E-Motivator™ E-Mail sent by Magic Launcher
• Receptive audience (usually current customers)
• Timely and important information (and/or incentives) are reason for the contact
• Email broadcasting – no cost
STEP THREE:
Customer Opens E-Mail & Watches Video Information Message™ (VIM)
• Message bypasses spam filters (sender/receiver have e-mail contact)
• Leverages the pre-existing relationship of sender and receiver
• Spokesperson/trainer makes web video presentation—at their best, consistent, controlled and refined
• Wow-factor of the technology, confirms your company’s innovation and legitimacy
• VIMs are information available “on-demand”—whenever your customer desires.
STEP FOUR:
Customer Takes Action via Interactive Links and Features
• Quick, easy, and intuitive to use
• Completely automated: system provides whatever links the customer needs to take further action
• Tracks via statistical reporting for ROI and continued refinement of the system
STEP FIVE:
Further Contact according to desired Criteria (E-Motivators and VIMs™)
• Leverage confidence of the sender and their relationship with the receiver
• Customers appreciate regular contact and training from a “real person”
• Spokesperson/trainer makes presentation at their best (as in Step 3)
• Results in far greater customer involvement and participation via ongoing contact.
• Enhances compliance with protocols, schedules, etc.
= Informed and Satisfied Customers, Less Hassles, More Efficient Use of Manpower
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