5 new Tech Upgrade Teaser Videos now in your Voodoo account

10. July 2017

Voodoo just created a new video tool to generate leads and increase sales through video marketing. Login now and you'll find 5 new Tech Upgrade teaser videos in your account.

These extra-short videos are specially designed for posting to social media and driving traffic to you and your website. 
Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 

All 5 teasers are quick attention grabbers with an entertaining payoff — and they're all under 22 seconds long

  1. Map vs GPS:  Old vs. New Business Technology (:15)
  2. Is Your Business Phone Costing or Making You $$$:  Importance of a Business Phone Upgrade for Profitability (:16)
  3. Don't Work Blind:  New Technology gives your the Insight to Earn More (:16)
  4. The Old Technology Time Bomb:  Old Phone Systems are Ready to Explode (:18)
  5.  Don't Let Someone Eat Your Lunch:  Business Competition requires Quick Response (:21)
Is Your Business Phone Costing or Making You $$$

You can post these as often as you like in your twitter, LinkedIn and/or Facebook feeds. Just grab a link from your Video Library, write a little something fun and post. The videos play in your customized frame with your logo and contact information, so all viewer response comes straight to YOU.

Twitter posts will get even more engagement if you also add a thumbnail to you post. We've created thumbnail images for each video and you can grab them here: 
https://www.dropbox.com/sh/h57d1qii07h444e/AACDj2t9KAhrl6SxVTFHbJo-a?dl=0

For more information on posting to social media, and tracking the number of views your videos receive, check out our blog post:  Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts

These Tech Upgrade teasers are one more competitive advantage you get from Voodoo — and nowhere else. Now you can use super-short-form video in your social media to generate:

 Higher Click-Through Rates (CTR)
 Higher Engagement Rates
 Higher Conversion Rates


All 5 videos are ready to use right now! 

 


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Using Voodoo for Middle and Bottom of Funnel Prospecting

4. October 2016

This is part 2 of our Using Voodoo for Funnel Prospecting series of QuickTips.  In this QuickTip, we will take a deeper look at using video to touch people during Phase 1 Pre-Sale of the customer lifecycle - specifically the Consideration and Decision stage at the middle and bottom of funnel

As mentioned in our last QuickTip, the Pre-Sale Funnel can be divided into the following stages: 

The Buyer's Journey

Awareness:  Top-of-Funnel (ToFu) - which we spoke about in our last QuickTip, Using Voodoo for Top-of-Funnel Prospecting

Consideration: Middle-of-Funnel (MoFu) — The prospect has named their problem or opportunity and is seeking specific solutions. Use MoFu Consideration videos to educate 
by giving high-level product application information and develop more interest and intent in your product.


Decision: Bottom-of-Funnel (BoFu) — The prospect understands the processes and tools needed to solve their problem or take advantage of their opportunity. Use BoFu Decision videos to provide specific information and establish functional fit, priority and potential ROI so you can differentiate your product and close more deals.

Voodoo QuickTip #712:  Using Voodoo for Middle and Bottom of Funnel Prospecting

The Middle and Bottom-of-Funnel

Let’s take a quick look at the Consideration and Decision process and your Middle and Bottom-of-Funnel videos. Videos in these stages should increase buyer interest and intent, and really good ones will drive action to the next stage in the buyer’s journey, making it much easier to close deals.

Examples of MoFu Consideration videos:
  • Product Explainers
  • How-to Videos — solve a specific problem with your technology
  • Product Overviews and Micro Demos — look under the hood and show products in action
  • Educational Webinars/Presentations — long-form okay
Examples BoFu Decision videos:
  • “About us” videos — company culture and mission
  • Customer Stories/Case Studies — prove real-world value 
  • Detailed demos/instructionals — appease analytic types
By the way, there’s quite a lot of crossover in the Consideration and Decision stages. Sometimes a single video may be relevant in helping a prospect both consider and decide.

Most tech manufacturers have good-to-excellent vendor- and solution-specific videos for these purposes.  If you are looking to add more of these types of videos to your Voodoo account: 

Voodoo Business Builder users: you can now add unlimited custom videos to Voodoo. Just choose any YouTube video, and install it so Voodoo will frame it, share it and track it. Once uploaded to Voodoo it gets custom-branded and personalized in your video frame. Learn more about this Voodoo Custom YouTube Video Feature here

eVideo Launcher users: contact us to explore upgrade options to increase the number videos and gain other important features. 

Once you install the videos you want to broadcast, simply schedule your pre-written, pre-built campaigns featuring these videos. 
Soon, the magic moment happens when your Automated Action Alerts start arriving, notifying you about who is watching and who needs a follow up call to secure an appointment. Learn how to set up Automated Action Alerts in this blog post. 

As a Voodoo user, you can also post links to your co-branded and personalized videos on Facebook, LinkedIn and Twitter. This helps you build traffic, engagement, fans, connections and followers. You can see exactly how many people clicked through to watch from each post, and you're likely to be surprised at the high view rates. Check out this Voodoo QuickTip on How to Post Trackable, Personalized Videos to Your Social Media Accounts.

eVideo Launcher and Business Builder users, get started today on building campaigns for funnel prospecting. If you need any assistance, feel free to contact Voodoo, we are here to help.

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eVideo Launcher - Previewing Videos

14. August 2014

Voodoo has now made it easier for eVideo Launcher users to preview their videos in their custom branded video frame

You can preview each of the emails and now also the videos that are associated with the specific campaign by clicking on the email & green play arrow button icons. 

Previewing the videos also allows for copying your unique branded and personalized video page URLs for "outside" Voodoo eLauncher use, creating text and graphic links in Websites, Landing Pages, Social Media & Email Signatures.

Just log into your eVideo Launcher accounts and start a new campaign.  In Step 1 where you choose your campaign you will now see green play arrow icons that you can click to preview your video.  Once the video opens you can easily copy the URL and use it anyway you choose.  


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See Voodoo Feature #289 in Action - Using Customized Videos on Your Website

29. May 2014


In Voodoo Feature #289 we talked about using customized videos from your Voodoo Video Library on your company website.  

This tip highlights some Voodoo customers who have implemented this feature.

The most flexible way to post videos on your company website is to place a small thumbnail image from the video on your website, then link the thumbnail to a Voodoo video.  When visitors click-through, they'll see a full-size version in your company's custom frame.


Partners Technology

Kudos to Partners Technology for leveraging their Voodoo library throughout their company website by using thumbnail images that link to each full-sized video.


Partners Technology

Click image to visit the site.


Telexperts

Telexperts created a video library of all product videos placed under the Resources section of their company website. Website visitors can easily access all product videos in one convenient location.


Telexperts

Click image to visit the site.


Why not use your OWN customized videos to engage visitors and generate more leads from your website?  Here's how:

Voodoo Feature #289 - Using Customized Videos on Your Website

Work with your web designer to create a thumbnail image that is the ideal size for your website/webpage.  Next, link this thumbnail to your video (from your Voodoo video library). Follow these steps to obtain the URL for the video you wish to post:


eVideo Launcher Users: 

1) Login to your eVideo Launcher account and click Start a New Campaign.
2) Your list of campaigns will appear, find the campaign that contains the video you would like to post and click the Preview Email icon to the right.

3) In the preview window for the email, click the link to access the video.
4) Copy the entire link from the URL bar at the top of your web browser window.
Get URL
5) Since the URLs are often long we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
6) Use this URL as the link from your thumbnail image that is displayed on your website.
7)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

Voodoo Business Builder Users:

1)  Login and access My Videos.
2)  Click the green play arrow for the video you want to post.



3) Copy the entire link from the URL bar at the top of your web browser window.
Get URL
4) Since the URLs are often long we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
5) Use this URL as the link from your thumbnail image that is displayed on your website.
6)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set that up.

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Enhance Your Email Signature with Voodoo Video

12. May 2014

Nothing matches the power of video to convey information and make customers bite.  So why not take advantage of your powerful video library in Voodoo, and leverage it in other ways? 

An important way to promote your business is through your standard Email Signature - your name, contact information, logo and other links that get added to every email from your standard email app (e.g., Outlook or Apple Mail).  Since email is tool you use everyday in your business, try adding one or more video links to enhance your signature. Take a look at the example below:  


Using Voodoo Videos in Your Email Signature
It's quick and easy. Here is how to obtain the video link addresses (URLs) you will need to add to your signature:

Voodoo Feature #215 - Enhance Your Email Signature with Voodoo Video

Follow these steps to obtain the URL for the video you want linked to your email signature:


eVideo Launcher Users: 
1) Login to your eVideo Launcher account and click Start a New Campaign.
2) Your list of campaigns will appear, find the campaign that contains the video you would like to post and click the Preview Email icon to the right.
3) In the preview window for the email, click the link to access the video.
4) Copy the entire link from the URL bar at the top of your web browser window.
Get URL
5) Since the URLs are often long, we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
6) Use the shortened URL as the link from your email signature (which you set up in your regular email app)
7)  If you would like to use Voodoo's Trackable Links to track Click-Throughs from your email signature or your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

Voodoo Business Builder Users:

1)  Login and access My Videos.
2)  Click the green Video Link play arrow for the video you want to post.

Get Video URL In Campaign Manager
3) Copy the entire link from the URL bar at the top of your web browser window.
Get URL
4) Since the URLs are often long we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
5) Use the shortened URL as the link from your email signature (which you set up in your regular email app)
6)  If you would like to use Voodoo's Trackable Links to track Click-Throughs from your email signature or your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

 
Also, be sure to check our our post on Using Customized Videos on Your Website for another way to use your Voodoo videos.

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Using Customized Video on Your Website

5. April 2014

Want to magnify results from your Voodoo account?  As your video library grows, you will have additional opportunities to attract prospects using targeted, interactive content.

Another way to take advantage of Voodoo is to post these videos on your company website.  The most flexible way is to place a small thumbnail image from the video on your website.  Link the thumbnail to one of your Voodoo videos.  When visitors click-through, they'll see a full-size version in your company's custom frame. 

Take a look at how one Voodoo customer uses Voodoo videos linked to thumbnails on their website:


You have powerful videos in your Voodoo account, why not use them to engage more visitors (and generate more leads) on your website.  Here's how:

Voodoo Feature #289 - Using Customized Videos on Your Website

Work with your web designer to create a thumbnail image that is the ideal size for your website/webpage. 

Next, link this thumbnail to your video (from your Voodoo video library). Follow these steps to obtain the URL for the video you wish to post:


eVideo Launcher Users: 

 

1) Login to your eVideo Launcher account and click Start a New Campaign.

2) Your list of campaigns will appear, find the campaign that contains the video you would like to post and click the Preview Email icon to the right.


3) In the preview window for the email, click the link to access the video.

4) Copy the entire link from the URL bar at the top of your web browser window.

5) Since the URLs are oftenlong we recommend you use the Google Link Shortener or any number of other free services to make it short. 

6) Use this URL as the link from your thumbnail image that is displayed on your website.

7)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

Business Builder Users:

1)  Login and access My Videos.

2)  Click the green play arrow for the video you want to post.
 


3) Copy the entire link from the URL bar at the top of your web browser window.

4) Since the URLs are often long we recommend you use the Google Link Shortener or any number of other free services to make it short. 

5) Use this URL as the link from your thumbnail image that is displayed on your website.

6)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set that up.

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