Your step-by-step guide to Voodoo Business Builder and Automated Video Communications. Learn to build an eVideo™ campaign, launch it, and automate your success.

We’re glad you’ve joined the Voodoo family, and want you to reap big rewards from your bold step into video-based online marketing and automation.

You now have the tools to automate repetitive tasks you do every day. Like explaining your products, reaching out to customers with new opportunities, making sales pitches, and answering information requests. Time used to equal money; now Voodoo does.

As your video library grows, your Voodoo system and features can help you do all that and more. Let’s get right to it. Time to build a campaign and work some Voodoo magic with your prospects and customers.

Voodoo Business Builder System

	STAGE ONE:  Customize Emails Editing and Formatting your Message Adding Customization & Tracking to your Email Embed a Video Link or Survey ink in your Email
	STAGE TWO:  Managing Your Contacts with My Contacts Create Your Test List Create new Contact Lists Import contacts from a CSV file Import from another Contact List in Voodoo
	STAGE THREE:  Build and Send an eVideo Campaign Optional Stage:  Auto Scheduler
	STAGE FOUR:  My Reports

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In the Customize Emails area, you can create and manage your library of email message templates, which we like to call “E-Motivators.”  E-Motivators are the front end to each Voodoo campaign, and they serve one main purpose—to MOTIVATE the reader to click the embedded link and watch your Video Sales Message (VSM), take your Survey, visit your Trackable Link(s), etc.

You can create a new Email template or select and edit one you’ve previously created. Most Voodoo systems have one or more Email templates pre-loaded, which you’ll see in this list.  (NOTE: All the templates you see and create here will show up in the pull-down menu called Email Template when you’re preparing to launch a Voodoo campaign in the Send Email area.)

In the main list, you see the Template name, the Subject line, whether it’s a Master template supplied by your Team Leader (which must be copied before you can Edit), the date the template was created, and other options: Preview, Copy, Edit and Delete. 

Let’s polish up a template for you to use in a campaign by copying an existing template so you don’t overwrite the original.  Click the Copy icon of the message you want to change.  You’ll see it populates the fields with the existing template.

Go ahead and make your changes. The Message Name is for your use only…it WILL NOT be visible to your recipients.

Next, change the Subject. This Subject line will appear in your recipients’ email preview windows.  Learn to create subject lines that are more likely to get delivered and less likely to get caught by spam and junk filters. (You can download the Voodoo Subject Line Guide to find out more.) 

Super Feature: you may also insert a recipient’s name in the Subject Line using the Insert Custom Field drop-down.

Attachment: Click the "Browse" button to find the file or document on your computer that you would like to upload as an Attachment.  Once uploaded properly, your file will be displayed directly below.  Note: This type of standard Attachment is not trackable.  To track click-throughs or downloads of a particular file or document, use Voodoo's Trackable Links feature.

Editing and Formatting your Message:

For Message format, always select HTML.  We include a Text option, but you’ll use HTML for all your Emails, because it’s required to embed links to your VSMs, Surveys, Trackable Links, etc.

Will your email include a photo or other graphic?  Then check the box labeled Allow this email to be viewed online in a browser.  This places a View in Browser link at the top left, center or right of your email.  No matter what email app your recipient uses and even if they have Show Images turned off, this will allow them to view the email’s full contents in their default browser.

Now finish polishing the contents of your email.  Voodoo includes a complete HTML editor to make your email look just how you want.  There are over 30 features in the editor…but don’t panic if you’re not familiar with them.  You can mouse over any icon and you’ll see right away what each button does. 

When working with HTML, please keep in mind, the simpler you make your Email template, the more likely it will get past spam filters and do what you want it to do.

Adding Customization & Tracking to your Email:

Just below the text window, you’ll find a MERGE FIELDS pull down menu. This is how you merge the contents of personalized data fields from your Personal Settings and your Contact records.

You can also add other fields like your own name and company name, even your whole Custom or Company email signature, which will pull that info directly from your Personal Settings.

To embed a Video Link or Survey Link in your Email: 

Move your cursor to where you want to embed your link.  Below the MERGE FIELDS section, you’ll see the options VIDEO LINK, SURVEY LINK and TRACKABLE LINK. Select the item you want to insert from the appropriate pull-down menu, then click Insert.  You’ll see the link’s position, in brackets (e.g., [VideoLink] or [SurveyLink], right where the link’s Display Text will appear in the body of your message.  Don’t forget to choose the video or survey you want linked!

Where it says: Display Text / Image, click Edit to add whatever text and/or graphics you’d like. Everything you put in this area will be “clickable.” Feel free to add a graphic like a video thumbnail. The HTML editor allows you to change the appearance of your text, make it larger, add color, etc.  This text and HTML content will REPLACE the words [Video Link] or [Survey Link] in the body of your email and can say whatever you like…usually something like “Click here to find out more.”  

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STAGE TWO:  Managing Your Contacts with My Contacts

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We’ve done our best to make contact and list management easy, with our super-easy Import Wizard, one-click export and many other options.  

Here are some of the things you can do in this area: 

• Create Your Test List
• Create new Contact Lists
• Import contacts from a CSV file
• Import from another Contact List in Voodoo
• Add Contact(s) to any list
• Copy, Move and Delete Selected Contacts
• Export complete lists and selected contacts to Microsoft Excel
• Search for a Contact
• Merge Contact Lists within Voodoo
• Organize all your Contact Lists into folders

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STAGE THREE:  Build and Send an eVideo Campaign

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Click My Contacts from the list on the left of the Dashboard to open this feature.

The first thing to do—and we cannot stress this enough—is to create a Test List for your own internal use only.  Click Add New Contact List, then give your list a name (e.g., Test List) and click Save.

Your new empty mailing list shell appears in the main list, showing the created date, the number of contacts, a Manage Contacts option, plus Copy, Edit and Delete. You’ll use your new test list to send your campaigns to yourself and one or two other colleagues before full-scale broadcast.

You can change the name of the Contact List by clicking the Edit pencil, making your change, then Update. And of course, you can delete a list altogether, which can’t be undone.

It’s easiest to populate a small test list by adding contacts manually one at a time. Click Manage Contacts for the test mailing list you want to populate.  Click Add Contact(s), fill in your information, and click Add (or Save and Add New). When you’re finished, click the Back button to return to the list of Contact Lists, where you’ll find your test list with the number of contacts visible.

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Click Add New Contact List. On the Contact List Info tab that appears, give your list a name (e.g., Current Contacts) and click Save.  Now click the Contacts tab and proceed to load up your list.

Easy ways to bring contacts into your Voodoo account:

FAST:  Most CRMs, databases and spreadsheets can be saved as a CSV file for easy import. See how here.

ENTERPRISE:  You can import contacts directly from your Salesforce account. See how here. 

WORK-SAVER:  You can import from a list already in your Voodoo account. 

EASY:  You can import contacts directly from most popular contact systems like Gmail, Yahoo, Outlook, etc.  See how here.

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Have lots of contacts in a CRM or Excel spreadsheet?  Use Voodoo's Import Wizard. 

Import Contacts from any file in CSV (or comma-separated) format. Click Manage Contacts for the Current Contacts list you want to populate. You’ll see 0 Contact(s) Found.

Start by exporting the list from your current email or contact management application. You might need to explore your current app’s help menus to learn how to export your selected data in CSV format. Most apps do this in their sleep!  Just Export or Save As a CSV file.

NOTE: You only need three database fields for a standard Voodoo Contact List: First Name, Last Name, and Email Address.   However, with Voodoo’s complete contact management features, you can also import other information about your contacts including: Company Name, Title, Address, City, State, Zip, Phone, Mobile Phone, Fax, Website URL, even Custom Fields you create.

How does Voodoo do that?

Voodoo keeps a hidden Master Contact List on your behalf, maintaining the unique Contact Data for each and every person in all of your Contact Lists, based on their unique email address.  You can even add and remove a contact from various lists very easily. 

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Voodoo is not intended to be Customer Relationship Management (CRM) system, but it contains some powerful CRM features and can be used in conjunction with many CRM, accounting, shipping and other systems.  It can also be automated through our Advanced Programming Interface (API).

You can review and edit any individual contact’s information with ease.

From the My Contacts page, click Search For A Contact, then search for the contact you want.

From the Manage Contacts area, use the Show/Hide Search Filter button, then search for the contact you want.

In any Contact List view, just click the Edit pencil for any contact to open up that Contact’s record. 

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