Once you have created customized emails and added contacts to your Voodoo account, your next step is to start sending campaigns.  Voodoo Business Builder accounts offer a choice of how to send campaigns.  In this QuickTip we will review which ones are best for the scenarios you face.  

Voodoo QuickTip #173 - When to use Quick Sends, Campaigns and Funnels

	Quick Send: This is a great tool to reach new contacts and build your contact lists every day. Use this when you want to reach out quickly to one person or a small group and you want to add them to a Contact List at the same time.
	Send Email: Lets you send a single-stage personalized campaign (email template) to any group with a few simple clicks. You can choose automated notifications for when your emails get opened and videos are viewed, plus auto-response emails to follow-up for you.  From the Send Email page, you can also launch the Campaign Wizard to be guided step-by-step through the process. For more detailed information, download and read our How to Voodoo Guide.
	Funnels & Forms: Here's where you'll find the real magic of Voodoo for automated and multi-stage outreach. This area is full of features for power users, allowing you to create drip marketing campaigns, capture forms and automated triggers. For more information on Funnels and Forms be sure to check out Forms and Funnels and Success Automation 101.

You can configure each feature to meet your needs in many ways.  Here are some examples of how to use each type of campaign: 

• To send a one-off email (to one or two people) that you just met at a networking event, use Quick Send. 
• To send a one-time campaign like an end of the month promotion (to one contact list, one time), use Send Campaign (once and done).
• To send a recurring campaign that reminds customers to register for an event using the same email template, use Send Email with Auto-Scheduler (same email template/sent at certain intervals). The auto scheduler will look for the assigned list and new contacts added since the last send will get the next email. 
• To run a perpetual campaign (where you add new contacts to the list over time) you should set up a Funnel and set wait time to “0” - knowing that anytime a contact is added they will get the email (this is a “once and done” option). 
• To send recurring messages like expiration notices, set up a Funnel and configure the funnel set-up to trigger off of expiration dates or any dated custom field (not wait time or calendar dates). 

Business Builder users: consider how you want to use these features in your account. You can use available PowerPack time for us to help you with setup.  eVideo Launcher users: let us know if you're considering an upgrade to the full-featured version of Voodoo so you can have access to these advanced features (and much more). It's all about saving time and making you more successful.

Build Campaigns, Business Builder, eVideo Launcher, Quick Add & Send, Quick Tip, Sales Funnels & Auto Scheduler

We know how it goes.  In the course of business, there are many times you want to enter a new contact, add it to one of your contact lists AND send an email...all at the same time. Most Sales Magic users already use Voodoo's Quick Add & Send feature.

Because this feature is used so often, we've rolled out a feature that lets you customize the campaign name for each Quick Add & Send. This makes it easier to review the performance of each Quick Send, including specific tracking statistics for each send. 

Voodoo Feature #365 - Custom Campaign Name for Quick Add & Send

Campaign Manager users, you will want to utilize Quick Add & Send when reaching out to a very small group or an individual - not a large group.  It's best for new contacts and one-off emails that come up in the course of business.  In the Quick Add & Send area under Campaign Name, you will now see a auto-populated name that defaults to include the Recipient's First Name, Last Name and the Send Date and Time.  These details make it easy to reference it later if you DON'T rename the campaign.  But you can also type whatever new, customized name you want into this field for easy reference. Just follow these simple steps:

1)  Click the Quick Add & Send

2)  Take note of the detailed Campaign Name that will auto-populate

3)  Change the Campiagn Name if you want by replacing wahtever you want in that field

4)  Choose the Email Template

5)  Enter information for the contact.  If it's a new contact, select the contact list to which your recipient should be added

6)  Select any Auto Action Alert and Report options you would like

7)  Click Send

Campaign Manager users,give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, this is just one more reason to consider upgrading to the full-featured version of Voodoo.

Business Builder, New Feature, Quick Add & Send quick send, campaign name

Many marketers simply send out a single email message to their contact list and hope for the best. But according to BtoB Online, the average open rate for marketing emails is 19.7%.  Would you like to reach more of the 80+% that didn't open your email?  Voodoo can easily help you do just that. 

Voodoo has a builti-in feature allowing you to copy the contacts that haven't opened your email into a list—either creating a new list or adding them to an existing list.  This means you can send a second email to these contacts, and increase your overall open rate percentage. 

Here's how easy it is...

Voodoo Feature #584 - Copy Contacts to a List for Remarketing

Both eVideo Launcher and Business Builder users can easily copy contacts that haven't opened an email into a list.

1)  Login to your Voodoo account

2)  Access My Reports

3)  Select the Campaign/Email you would like to send again to the unopeners  

4)  Click the Unopened statistic which will take you to all the subscribers who have not opened your email

5)  Click the Copy to Contact List button

6)  Select Existing Contact List or New Contact List.  When naming your new list be descriptive (i.e. Campaign Name - Unopened or Campaign Name - Round 1 Unopened)

7)  Click Ok and your contacts are now in the list.

Optimization Tip: Sending a second email to your contacts that haven't opened one of your emails gives you a perfect opportunity to do some optimization testing.  With the second email you can change the subject line or any of the content in your email to test if it increases your open and/or click rates.

Contact / Database Lists, eVideo Launcher, New Feature, Quick Add & Send, Business Builder copy contacts, remarketing