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Best Practices for Posting to Twitter

16. August 2017

Twitter is a prominent social media platform well-known for its ability to reach large groups in real-time. It can be surprisingly effective for businesses seeking to expand their reach and connect with prospects and customers.

This QuickTip covers best practices for posting Voodoo content to Twitter. FYI — there are tons of online resources about the best ways to use Twitter, but below are some key recommendations for Voodoo users: 

What to Tweet
Each tweet can have a maximum of 140 characters, so always keep your messages short and concise. Don't make your tweets all about you. Instead, tweet at least 2/3 helpful content and no more than 1/3 promotional content. It's easy to find or "curate" helpful content to share with your followers. Tools like Buzzsumo
 will help you find the most popular content by topic. 

Be Consistent 
Post frequently and consistently. We recommend using a social posting tool like Hootsuite or Buffer which allow you to post to multiple social media feeds simultaneously and schedule your posts in advance. Buffer offers a "rebuffer" feature where you can re-post past content with one click.

Best Times to Tweet 
According to SproutSocial, the best times to post on twitter

  • Monday Through Thursday are the best days to post
  • Thursday is the single best day to post
  • Noon on Thursday is the most active time in the week
  • Safe to post on any weekday between noon and 3 p.m.
  • Early mornings and late nights are the least optimal posting times
Share Videos
Our most important tip is to share high quality content — content your followers will find helpful to their business success. It's okay to post some promotional content aimed at new prospects. Voodoo's exclusive prospecting videos are ideal for this purpose, particularly the Tech Upgrade teaser videos now available in Voodoo telecom accounts.
Posting to Twitter

These  extra-short videos are specially designed for posting to social media and driving traffic to you and your website. Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 


Use Images to Draw Attention 
According to Twitter, Tweets with photos receive an average 35% boost in Retweets. That means driving more eyeballs to your content, and more prospects learning about the products and services your company offers. Voodoo offers thumbnail images free of charge right here. These images are generally unnecessary for Facebook and LinkedIn, which pull video thumbnails automatically. However, the images are important to increase engagement when posting Voodoo videos to Twitter.

Click here for Hootsuite's handy cheat sheet on best image sizes for each social network. Make sure to size images appropriately for best results. 

Tracking the Number of Click-Throughs
Want to track how many people watch the videos you post on each social networking service?  It's easy. Just QuickSend yourself a Voodoo campaign and create your post using the video link it generates. Learn how with Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts.

What are you waiting for? Login to your Voodoo account and review your video library for what you'd like to use on Twitter. There is a lot of engaging content in your Voodoo account and unlimited ways to utilize it on social media.

If you have any questions about using Voodoo with social media, feel free to contact us at support@voodooviral.com.  

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