LinkedIn is a social networking site aimed specifically at the business community. It's the world's larget professional networking with hundreds of millions of members. If you want to expand your business' reach and connect with prospects and customers, LinkedIn is a great choice.
This QuickTip covers best practices for posting Voodoo content to LinkedIn. FYI — there are many online resources about the best ways to use LinkedIn, but here are some suggestions for Voodoo users:
What to Post
Unlike Twitter, your posts on LinkedIn can contain up to 1300 characters or five lines of text. But like Twitter, don't make your posts all about you. The content you share should at least 2/3 helpful content and no more than 1/3 promotional content. It's easy to find or "curate" helpful content to share with your followers. Tools like Buzzsumo can help identify the most popular content by topic.
Be Consistent
Post frequently and consistently. We recommend using a social posting tool like Hootsuite or Buffer which allow you to post to multiple social media feeds simultaneously and schedule your posts in advance. Buffer offers a "rebuffer" feature where you can re-post past content with a single click.
Best Times to Post
According to SproutSocial, the best times to post on LinkedIn:
- Tuesday through Thursday are the most recommended days to post
- Noon and 5 p.m. Tuesday through Thursday are the most optimal times to post
- Least optimal posting times include every day from 7 p.m. to 6 a.m.
- Least optimal posting days include Saturday and Sunday
- Safe to post 8 a.m. to 5 p.m. on weekdays
Share Videos
Our most important tip is to share high quality content — content your connections will find helpful to their business success. It's okay to post some promotional content aimed at new prospects. Voodoo's exclusive prospecting videos are ideal for this purpose, particularly the Tech Upgrade teaser videos now available in Voodoo telecom accounts. |
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| These extra-short videos are specially designed for posting to social media and driving traffic to you and your website. The videos are about 2/3 informational and 1/3 promotional in and of themselves, so they're generally perceived as a "soft sell" by people who watch them. Your prospects (and existing customers) quickly discover how costly it is to use old communications technology in today's customer-centric business environment. |
Tracking the Number of Click-Throughs
Want to track how many people watch the videos you post on LinkedIn and other social networking services? It's easy. Just QuickSend yourself a Voodoo campaign and create your post using the video link it generates. Learn how with Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts.
What are you waiting for? Login to your Voodoo account and review your video library for what you'd like to use on LinkedIn. There is a lot of engaging content in your Voodoo account and unlimited ways to utilize it on social media.
Build Campaigns, Quick Tip, Social Media
social media, LinkedIn