One of the most powerful features of Voodoo is how it notifies Sales Reps about prospect and customer interest so they can follow up with hot leads quickly.

How fast you connect with interested leads is a key to your sales success. In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

Companies using the Voodoo Viral Marketing system have numerous options on how to broadcast campaigns. In many cases, the Marketing team sends personalized eVideo campaigns on behalf of Sales reps like you.  These campaigns are personalized so they appear to be sent from a specific Sales rep (you), but they're actually sent by a Marketing team member using Voodoo. When a campaign gets launched on your behalf, it’s important for you to be ready for incoming lead notifications.

Lead notifications (also known as Automated Action Alerts) gives you an automated way to know which prospects or customers are showing interest in a campaign right NOW.

Depending on the content of the campaign and how Marketing chose to set it up, there are three types of Automated Action Alerts that notify you in real-time each time a recipient:

1. Opens your email — used mostly on campaigns to very small groups
2. Views the video — used on campaigns of any size, and an excellent indicator of real interest from a person who is now better informed about your product or service
3. Clicks a trackable link — usually to download a PDF brochure or take a survey, etc. Another good indicator of genuine interest. 

If any or all of these options were enabled in the campaign setup, you'll receive a real-time Action Alert telling you who took action and what action they took. Here's what they look like:





You can imagine the power of this info...  Now you know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and other contact info.  You can reach out within minutes of their response to your campaign - right when your company and offer are fresh on their mind.

Video Viewers and Trackable Link Clickers are leads now showing interest in your product and/or service. For most campaigns, the faster you follow up, the more likely you are to have a substantive conversation with a receptive audience. 

What you can do to prepare: All Voodoo Automate Action Alerts are sent from support@voodooviral.com. It's a great idea to add this email address to your safe sender list so your notifications don't get trapped in junk or spam. See our post on Adding Voodoo to Safe Sender List for more information.

Voodoo Automated Action Alerts contain the exact information you need to follow up, based on the specific data your Marketing team originally imported for each contact. These lead notifications are like finding needles in the haystack. They often help you schedule appointments and load up your sales pipeline for much greater success over time.

Keep in mind that no prospect or customer likes to be pounced on after interacting with an eVideo campaign. When you follow up with your leads, we suggest a subtle approach, not showing them that you KNOW they intereacted with your campaign, but instead, gently opening the door, like this:

"Hi, [NAME]. Did you have a chance to check out the information I sent about [TOPIC]?
I thought it would be relevant to you."

Usually, your customer or prospect will respond by saying something like, "wow...that's weird, I just watched it!" Which lets you follow up by saying:

That's great! What did you think? Any questions I can answer?"

The idea is to get a conversation started, then leverage your skills as a trusted advisor to provide guidance and insight...and ultimately, to make a sale to someone who becomes a long-term customer. Good luck and happy selling!

Build Campaigns, Business Builder, eVideo Launcher automated action alerts, alerts, lead notifcations, notifications

A powerful feature of Voodoo is its Automated Action Alerts.  They're the automated way to know which leads are showing interest in your campaign right NOW. You can choose to be notified in real-time when a recipient:

1. opens your email 
2. views your video 
3. clicks a trackable link  

This allows you to follow up with hot leads when they're still hot. 

Wouldn't you hate to miss receiving these alerts because the notifications were going into your Junk or Spam folders?  Since so much of Voodoo's power lies in this feature, we want to make sure you receive all the notifications you select.  So today's tip is more of a reminder. 

The easiest way to ensure Automated Action Alerts get delivered to your inbox is to add Voodoo to your safe sender list.   Here's how:

Quick Tip - Adding Voodoo to Safe Sender List

Every email client is a little different. Below we'll walk you through the steps to add an email address to the safe sender list of the most common email clients:

Outlook 2013:

1. Click on Home tab
2. In the Delete group, click on the Junk icon
3. Select Junk Email Options from the drop-down list
4. Select the Safe Senders tab
5. Click Add and then enter Support@Voodooviral.com in the text box.
6. Click OK.

Outlook 2007 or Outlook 2003: 

1. Go to Actions on your email menu bar.
2. Select Junk Email from the drop-down menu.
3. Select Add Sender to Safe Senders List.
4. Right-click in the message and select Add the Sender to Safe Senders List.

Or you have another option:

1. Go to Tools on the menu bar.
2. Select Options in the drop-down menu.
3. Under Preferences, select Junk Email.
4. Click on the Safe Sender tab.
5. Click Add button and then enter Support@Voodooviral.com in the text box.
6. Click OK.

Outlook Express: 

1. Go to Actions on your email menu bar.
2. Select Junk E-mail from your drop-down menu.
3. Select Add Sender to Safe Senders List.
4. Right-click in the message and select Add the Sender to Safe Senders List.

Or you have another option:

1. Go to Tools on the menu bar.
2. Select Options in the drop-down menu.
3. Under Preferences, select Junk Email.
4. Then click on the Safe Sender tab.
5. Click the Add button and then add Support@Voodooviral.com in the text box.
6. Click OK.

Gmail:

1. Open the email
2. Click More Options in the email header.
3. Click Add Sender to Contact List.

Apple Mail:

1. Add the email address to your address book.
2. In Training mode, emails will arrive in the INBOX highlighted in brown.  In Automatic mode, junk emails will arrive in the Junk box.  
3. To add an email that arrived in the JUNK folder, highlight the email message.
4. Choose Message  >  Mark  >  As Not Junk Mail

Build Campaigns, Business Builder, Deliverability, eVideo Launcher, Quick Tip safe sender list; automated action alerts, notifications

To be successful with email marketing, you need to know how well your campaigns are performing. 

Marketers often put so much effort into building a campaign, getting it launched, then have to quickly move on to the next project that they sometimes forget to go back in and check the results of their current campaigns.

Voodoo offers a variety of options to track your campaign results. Generally, the first place to go after you launch a campaign is Tracking Statistics (accessed from the View/Edit section of the dashboard). Today's New Feature automatically helps you to stay on top of the results of your campaigns...

In Voodoo, both eVideo Launcher and Campaign Manager users can easily choose to have a daily statistics report sent via email for the first 3 days (the most critical days) of a campaign.  Automating this task allows you to check the results of your campaign and follow up immediately with your contacts that have interacted with your emails and linked content.

Voodoo Feature - Automated 3-Day Daily Statistics Reports

Here's what you do:

eVideo Launcher Users:

1) Go through the normal steps of setting up your campaign.

2) When you get to the Send section, check the box labeled Send me a Daily Statistics Report email for the next 3 days.

3) Send your campaign.

4) You will receive your first statistics report in approximately 24 hours.

Campaign Manager Users:

1) After you have created your email template, then you go to Build/Send Campaign.

2) Select the email template you want to use in your campaign.

3) In the Auto Response options, select the check box for Send Daily Statistics Report for the first 3 days of campaign.

4) Ensure the To: email address is the correct email you would like the statistics sent to.

5) Continue on with the rest of the options to send your campaign.

6) You will receive your first statistics report in approximately 24 hours.

You will receive valuable information in the Campaign Statistics Report such as:

• Total Sent
• Cumulative Optouts
• Opened
• Video Views
• And more...

Campaign Manager and eVideo Launcher users can benefit from this feature right now by logging into your Voodoo account.

Business Builder, eVideo Launcher, New Feature, Tracking Statistics daily statistics, notifications

One of the most powerful features of Voodoo is fast follow up with your hot leads. How fast you connect with interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you an automated way to know which leads are showing interest in your campaign right NOW. When you get a campaign ready, simply check the designated boxes for Voodoo to notify you in real-time when a recipient:

1. opens your email 
2. views the video 
3. clicks a trackable link  

When any or all of these boxes are checked, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Imagine the power of that...  You know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and contact info.  You can reach out within minutes of them interacting with your campaign - the exact moment when your company and offer are on their mind.

Here's how easy it is...

Voodoo Feature #521 - Automated Action Alerts

Both eVideo Launcher and Business Builder users have access to Action Alerts.  The alert notifications Voodoo sends you by email will contain all the information you need for follow up, based on the specific data you've imported for each contact.

Word of advice: If you're sending to a large list, we recommend NOT choosing to be notified about Open Emails to prevent a flood into your in-box!

3)  Click to select the notification options you would like enabled. 

4)  Send your email

5)  Action Alerts are real-time, so you will receive emails immediately after the action has taken place 

So when you are setting up your next campaign, remember Automated Action Alerts. They are part of Voodoo's magic, and can have an extraordinary impact on your results.

Business Builder, eVideo Launcher, New Feature, Tracking Statistics automated action alerts, notifications, hot lead