One of the most powerful features of Voodoo is how it notifies Sales Reps about prospect and customer interest so they can follow up with hot leads quickly.

How fast you connect with interested leads is a key to your sales success. In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

Companies using the Voodoo Viral Marketing system have numerous options on how to broadcast campaigns. In many cases, the Marketing team sends personalized eVideo campaigns on behalf of Sales reps like you.  These campaigns are personalized so they appear to be sent from a specific Sales rep (you), but they're actually sent by a Marketing team member using Voodoo. When a campaign gets launched on your behalf, it’s important for you to be ready for incoming lead notifications.

Lead notifications (also known as Automated Action Alerts) gives you an automated way to know which prospects or customers are showing interest in a campaign right NOW.

Depending on the content of the campaign and how Marketing chose to set it up, there are three types of Automated Action Alerts that notify you in real-time each time a recipient:

1. Opens your email — used mostly on campaigns to very small groups
2. Views the video — used on campaigns of any size, and an excellent indicator of real interest from a person who is now better informed about your product or service
3. Clicks a trackable link — usually to download a PDF brochure or take a survey, etc. Another good indicator of genuine interest. 

If any or all of these options were enabled in the campaign setup, you'll receive a real-time Action Alert telling you who took action and what action they took. Here's what they look like:





You can imagine the power of this info...  Now you know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and other contact info.  You can reach out within minutes of their response to your campaign - right when your company and offer are fresh on their mind.

Video Viewers and Trackable Link Clickers are leads now showing interest in your product and/or service. For most campaigns, the faster you follow up, the more likely you are to have a substantive conversation with a receptive audience. 

What you can do to prepare: All Voodoo Automate Action Alerts are sent from support@voodooviral.com. It's a great idea to add this email address to your safe sender list so your notifications don't get trapped in junk or spam. See our post on Adding Voodoo to Safe Sender List for more information.

Voodoo Automated Action Alerts contain the exact information you need to follow up, based on the specific data your Marketing team originally imported for each contact. These lead notifications are like finding needles in the haystack. They often help you schedule appointments and load up your sales pipeline for much greater success over time.

Keep in mind that no prospect or customer likes to be pounced on after interacting with an eVideo campaign. When you follow up with your leads, we suggest a subtle approach, not showing them that you KNOW they intereacted with your campaign, but instead, gently opening the door, like this:

"Hi, [NAME]. Did you have a chance to check out the information I sent about [TOPIC]?
I thought it would be relevant to you."

Usually, your customer or prospect will respond by saying something like, "wow...that's weird, I just watched it!" Which lets you follow up by saying:

That's great! What did you think? Any questions I can answer?"

The idea is to get a conversation started, then leverage your skills as a trusted advisor to provide guidance and insight...and ultimately, to make a sale to someone who becomes a long-term customer. Good luck and happy selling!

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An important step with email marketing is measuring your results.  By knowing how your campaigns are performing, you can consistently improve your response rates and ROI. 

Generally, the first place to go after you launch a campaign is Tracking Statistics (accessed from the View/Edit section of your dashboard). Stats show you the most common key metrics such as open rates, click-through rates and video view rates.    

It's important to get some perspective on these numbers.  Open rates are an obvious example. Do you have a 3%, 10% or 25% Open Rate? Numbers can be drastically different depending on the audience of each campaign. The currency of your list, the topic of the email and the campaign content also have a marked effect on Open rates. For example, 3% might be a good response when sending to a large prospect list of cold leads, but it would be disappointing for a list of current customers.  FYI—15-16% is the open rate average across ALL Voodoo campaigns from all clients. 

When first starting out, it's a good idea to do some web research to find out the open and click-through benchmarks for your industry. But over time, you'll want to compare your own campaigns against your other campaigns.  Get an idea of what your campaign averages are, so you can work to improve your response rates over time.  

Ultimately, stats are just percentages, and what REALLY matters is results.  Make sure you have a plan to follow up with contacts who show interest in your campaigns.  With a well-crafted subject line, an email Open is and indicator of real interest.  And recipients who actually click-through to other content and/or view a video are where your efforts will produce results most quickly.  Voodoo clients have had tremendous results when they follow up (especially within an hour of the click-through). 

Voodoo Quick Tip: Leverage Your Campaigns for Maximum Results

Following up with your contacts is a critical component of a successful campaign.  This quick tip will show you some ways to utilize Voodoo features for easy follow up with recipients who have show interest in one or more of your campaigns.  

1.  Most Interested Contacts and New Opportunities from Your Dashboard (Campaign Manager Users Only)

Don't have a lot of time for follow up? Business Builder users can log into Voodoo daily and immediately see their Most Interested Contacts on the Dashboard.  It's easy to see which contacts have been most engaged with your Voodoo outreach over time.  This box shows you your top 20 responders with the most responsive contact at the top of the list. Just click any name to go directly to that contact's information. 

Above Most Interested Contacts you will find New Opportunities.  In this box, you see instantly updated responses from your Campaigns and Sales Funnels. This box always shows your 20 most recent prospect and customer responses from newest to oldest.  Click any name to go directly to that contact's info. 

2.  Automated Action Alerts

One of the most powerful features of Voodoo is our Automated Action Alerts.  These alerts, available to both eVideo Launcher and Business Builder users, enable you to follow up with your hot leads fast. How fast you respond to interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you a fully automated way to know which leads are engaged with your campaign right NOW. Voodoo can notify you in real-time when a recipient:

1. opens your email 
2. views a video 
3. clicks a trackable link  

When any or all of these options are enabled, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Get step by step instructions on setting these up on our Automated Action Alerts Blog post. 

3.  Automated 3-Day Stats 

All Voodoo users can choose to have a daily statistics report sent via email for the first 3 days of a campaign—the most critical days.  Automating this task allows you to check the results of your campaign and follow up immediately with contacts that interact with your emails and linked content.

Learn more about Voodoo's Automated 3 Day Statitics. 

4.  Creating Contact Lists for Following Up

We recommend created separate contact lists for those contacts that have interacted with your campaign.  Segmenting out these contacts allows you to follow up with them easily, either by email or a phone call.  

5)  Click the Copy to Contact List button at the bottom.


6)  Select Existing Contact List or New Contact List.  When naming your new list be descriptive (i.e. Campaign Name - Clickers or Campaign Name - Round 1 Clickers)
5)  Click OK and your contacts are now in the list.

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One of the most powerful features of Voodoo is fast follow up with your hot leads. How fast you connect with interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you an automated way to know which leads are showing interest in your campaign right NOW. When you get a campaign ready, simply check the designated boxes for Voodoo to notify you in real-time when a recipient:

1. opens your email 
2. views the video 
3. clicks a trackable link  

When any or all of these boxes are checked, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Imagine the power of that...  You know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and contact info.  You can reach out within minutes of them interacting with your campaign - the exact moment when your company and offer are on their mind.

Here's how easy it is...

Voodoo Feature #521 - Automated Action Alerts

Both eVideo Launcher and Business Builder users have access to Action Alerts.  The alert notifications Voodoo sends you by email will contain all the information you need for follow up, based on the specific data you've imported for each contact.

Word of advice: If you're sending to a large list, we recommend NOT choosing to be notified about Open Emails to prevent a flood into your in-box!

3)  Click to select the notification options you would like enabled. 

4)  Send your email

5)  Action Alerts are real-time, so you will receive emails immediately after the action has taken place 

So when you are setting up your next campaign, remember Automated Action Alerts. They are part of Voodoo's magic, and can have an extraordinary impact on your results.

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