Voodoo just created a new video tool to generate leads and increase sales through video marketing. Login now and you'll find 5 new Tech Upgrade teaser videos in your account.

These extra-short videos are specially designed for posting to social media and driving traffic to you and your website. Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 

All 5 teasers are quick attention grabbers with an entertaining payoff — and they're all under 22 seconds long: 

Map vs GPS:  Old vs. New Business Technology (:15) Is Your Business Phone Costing or Making You $$$:  Importance of a Business Phone Upgrade for Profitability (:16) Don't Work Blind:  New Technology gives your the Insight to Earn More (:16) The Old Technology Time Bomb:  Old Phone Systems are Ready to Explode (:18)  Don't Let Someone Eat Your Lunch:  Business Competition requires Quick Response (:21)

Is Your Business Phone Costing or Making You $$$

You can post these as often as you like in your twitter, LinkedIn and/or Facebook feeds. Just grab a link from your Video Library, write a little something fun and post. The videos play in your customized frame with your logo and contact information, so all viewer response comes straight to YOU.

Twitter posts will get even more engagement if you also add a thumbnail to you post. We've created thumbnail images for each video and you can grab them here: https://www.dropbox.com/sh/h57d1qii07h444e/AACDj2t9KAhrl6SxVTFHbJo-a?dl=0

For more information on posting to social media, and tracking the number of views your videos receive, check out our blog post:  Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts

These Tech Upgrade teasers are one more competitive advantage you get from Voodoo — and nowhere else. Now you can use super-short-form video in your social media to generate:

 Higher Click-Through Rates (CTR)
 Higher Engagement Rates
 Higher Conversion Rates

All 5 videos are ready to use right now! 

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2016 was an exciting year for Voodoo. We released many new features and loads of new content for our customers use in their campaigns. Here is a quick recap of our most popular changes and additions:

Exclusive Voodoo Telecom Prospecting Videos

Your account gained value with new videos lovingly created by Voodoo's award-winning video production team. In 2016, we proudly announced 6 exclusive videos (+ companion email campaigns) to boost your VoIP, telecom and Unified Communications prospecting efforts.

All 6 videos are available in standard personal and Digital Business Card (DBC) frames. 
 

Install Your Own YouTube Videos 

Voodoo Business Builder users now can choose any YouTube video, then frame it, share it and track it. Add any YouTube video to your Video Library, then use your branded, personalized Voodoo version for prospecting and customer nurturing.

You can even record a video on your smartphone, then instantly frame it with your logo and contact information. Click the image above to see how this feature works. 

  
Thumbnail Images for High-Impact Social Posting 

To save time with your social posts and website galleries, we've created a standard set of images for our Exclusive Telecom Prospecting Videos. Use these images in your social media accounts to increase click-through rates.



Click here to access our dropbox folder and download the image thumbnails.

We've also created a set of thumbnail images for Mitel videos.  Click here to access these images. 


 

Automatic Bounceback Handling

Voodoo implemented a new, vital, time-saving behind-the-scenes feature in all user accounts called Automatic Bounceback Handling. This essential feature allows you to:

• keep your lists cleaner
• improve deliverability rates
• protect your sender reputation
• save time!

This new feature keeps all bounced emails out of your personal inbox. It also helps keep your lists clean and gives you more accurate statistics on how your campaigns are performing. 

To learn more about Automatic Bounceback Handling, check out our blog post here. 
 

We are now at work building out new features for 2017.  If there are features or improvements you'd like to see in Voodoo, please shoot us an email: support@voodooviral.com. 

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This is part 2 of our Using Voodoo for Funnel Prospecting series of QuickTips.  In this QuickTip, we will take a deeper look at using video to touch people during Phase 1 Pre-Sale of the customer lifecycle - specifically the Consideration and Decision stage at the middle and bottom of funnel. 

As mentioned in our last QuickTip, the Pre-Sale Funnel can be divided into the following stages: 

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Voodoo's mission is to help our customers accomplish more with a lot less effort. As your Voodoo Video Library grows, you will have additional opportunities to attract prospects using targeted, interactive content. And it's so important to know that these videos can easily be used for so much more than email...

We are currently hard at work improving our video library but in the meantime you can still easily post your Voodoo videos to your social media accounts, your website and even your email signature. No matter where you choose to use them, your videos will play in your custom-branded, personalized frame with your contact info and response link at the bottom.  If you’re using the full version of Voodoo, your video pages can even include your Digital Business Card and photo.

Read our Voodoo QuickTips Blog post on, How to Post Trackable, Personalized Videos on your Social Media Accounts. 

Why not use your OWN customized videos to engage visitors and generate more leads from your website, read more on Using Customized Videos on Your Website. 

Or simply promote your business by Enhancing Your Email Signature with Voodoo Video. 

Take advantage of this content that is already available to you.  Check out these Voodoo QuickTip Blog posts, and if you have any questions on other ways to leverage video, please just give us a call. 

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Voodoo Business Builder users now you can choose any YouTube video, then frame it, share it and track it.

(Click the image above to see how easy it is.)

Add any YouTube video to your Video Library, then use your branded, personalized Voodoo version for prospecting and customer nurturing.

You can even record a video on your smartphone, then instantly frame it with your logo and contact information.

Say it in a video and stop repeating yourself.

If you have a Voodoo Business Builder account, this feature is live right now. Just visit your Video Library and click Add YouTube Video. 

For a limited time, individual eVideo Launcher users can get a discount upgrade to a Basic Business Builder account to have access to this new feature.* Contact support@voodooviral.com to explore your options.

*offer subject to change without notice.

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Whether you're an eVideo Launcher or Voodoo Business Builder user, we've just made it easier for you to preview videos in your custom-branded and personalized video frame and share them anywhere you want. (Voodoo Business Builder users can preview the Digital Business Card feature, too.)  

You simply Preview each video, then copy the URL to share your branded and personalized videos "outside" Voodoo. You can create text and graphic links in Websites, Landing Pages, Social Media & Email Signatures.

Voodoo Feature #572 -
Leverage Videos in your Custom-Branded Personalized  Video Frame

Instructions for Voodoo Business Builder Users

1.  Login to your Voodoo account

2.  Access your Video Libary using the My Videos Icon



3.  Click on the green arrow for the video you wish to preview or share. You can view the video link with a standard Personalized Frame or complete with your Digital Business Card. 

 

4.  Once the video opens, copy the URL address from the top of your browser window and use it anyway you choose.  (Note: before sharing your link in social media, we recommend shortening the URL address with a link shortener like this one from Google.)

 Instructions for eVideo Launcher Users

1.  Login to your Voodoo account 

2.  Start a new campaign by selecting the Start New Campaign button



3.  In Step 1 of setting up a new campaign, where you choose your campaign, you will now see green play arrow icons that you can click to preview your video.  



4.  Once the video opens you can easily copy the URL from the top of your browser window and use it anyway you choose. (Note: before sharing your link in social media, we recommend shortening the URL address with a link shortener like this one from Google.)

A Digital Business Card replaces the standard footer of your custom webframe. You can add a photo, name, office and mobile phone, email address and custom sales text. This personal touch improves response rates by 3-7% on most campaigns.

eVideo Launcher users: learn more about upgrading to get access to your own Digital Business Card.  Find out more about the full-featured Voodoo Campaign Manager here.

A Digital Business Card helps prospects and customers remember you, feel more comfortable, and more likely to take action

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It's well known that embedding graphics in your emails can increase your click-through rates.

When you insert a video link into a Voodoo email template, the default is set up to display text in place of the VideoLink tag. Did you know that you can also include a thumbnail image that links directly to your video? 

Take a look at this example: 

Using an image as the click-through link for the video draws attention to it, and highlights that the link leads to an actual video.  This week's QuickTip walks you through the easy steps to use an image as your video link in an email template. 

Voodoo Feature #58 - Using a Thumbnail Image for your Video Link

Business Builder users, just follow these steps to Embed a Thumbnail Image that Links to Video in your email template:

1.  Create your thumbnail image. You can easily do this by taking a screen capture of your video, shrinking it down to a usable size.  I generally use a width of 250 pixels - but you can use any size you prefer. Place your play arrow on top of the main image from the video  (see example above). Note: Voodoo is not an image editing application. Do this step in an application like Photoshop or the equivalent.  

2.  Login to your Voodoo account and access the Email Template. 

3. Scroll to the bottom of the email to the Video Link Used in Message option and select the video link you wish to insert from the drop down menu. 

4. Once you have selected the video, you will see the Display Text for Video Link right below the Video.  This is the linkable text that will appear in your email template.  If you wish to change this text, or add and use a thumbnail image, click the Edit link to the right.  

5.  A window will open where you can edit the text.  To insert an image, click the Image icon.

6.  Select the image you want to use by clicking the Browse Server button. You can select an existing image from your Image Library or upload a new image during this step by clicking the Choose a File and then the Upload button.

7.  Click OK. Once you return to your Email Template, be sure to Save it. 

Send a test email to yourself so you can take a look at how the email displays with the image and how the click-through works. Now that you have that nice new thumbnail image, you can reuse it on your website or social media platforms to promote your video. Check out our post, Using Customized Videos on Your Website.

Business Builder users, give this a try right now by logging into your Voodoo account.  And eVideo Launcher users, this is another important reason to upgrade to a full-featured version of Voodoo.  

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