Voodoo now includes a Customer Satisfaction email template in our Business Builder accounts. It's called the Net Promotoer Score (NPS) Survey. This type of survey allows you to score the quality of relationships you have with your customers. With these templates you can launch a survey to your customers in just a few minutes.  

There are 3 parts to a customer satisfaction survey in Voodoo:

1. The survey form that customers submit with their numerical rating and comments
2. The email template that is sent to customers, containing a link to the survey
3. The contact lists that store and categorize your contacts according to their response

The Net Promoter Survey Template
Your Net Promoter Survey Template is located in My Surveys.

IMPORTANT:  Access the Submission Settings tab and update the email address where you want to receive notifications. Don't worry, all submission results will be stored with each contact record, but it's often helpful to receive an email notification, too. 



The Email Template
The Customer Satisfaction Email template is located in Customize Emails > NPS Survey Template Folder > Customer Satisfaction Survey.



Your NPS Contact Lists
The resulting contact lists are located in My Contacts > Net Promote Survey Results > 3 lists labeled Promoters, Passives and Detractors. 



The email you send out will link to the survey. Each time a contact responds to the survey, they are added to 1 of the 3 contact lists based on the score they give you. You can use these contact lists to reward promoters, fire up passives and remedy detractors. For example, it's often surprisingly effective to send an email to all Promoters asking for customer referrals. 

If you want to check the response of a specific contact, search for the contact in My Contacts, then click the Edit link (pencil icon) and finally, click the Survey Responses tab. 

If you currently do not have the survey functionality enabled in your account, and you wish to upgrade, contact support@voodooviral.com.

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Do you know how your customers feel about your company and brand? Customer satisfaction surveys are essential to optimizing customer service. At Voodoo, we've seen (and used) many different types of surveys to help businesses gauge customer service performance. One type of survey we always recommend is the Net Promoter Score or NPS Survey. This survey allows you to "score" the quality of your customer relationships usign a standardized measure. 

According to www.netpromoterscore.com, "Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management programs the world round."

With NPS, you simply survey your customers with one primary question, like this: 

On a scale of zero to 10, with 10 being highest, what’s the likelihood that you would recommend us (our company) to a friend or colleague?



If a customer scores you as a 9 or a 10, they are promoters. These are customers that are extremely likely to recommend, and even promote your company — your most loyal customers. 

If a customer scores you as a 7 or an 8, they are passive. These customers either haven't really decided how they feel about you, are indifferent, or they just don't care.

If a customer scores 6 or lower, they are a detractor. These are unhappy customers who will give you bad word-of-mouth.

It's also a best practice to add an open-ended question to solicit general feedback. This gives  survey respondents an opportunity to elaborate on the score they gave your company.



To determine your overall official NPS score, using the results from the individual surveys, you take the percentage of promoters and subtract the percentage of detractors. That number is your Net Promoter Score. 

Because scores vary widely by industry, you should check benchmarks for your specific industry vertical. npsbenchmarks.com is a useful resource. 

Voodoo offers a Customer Satisfaction (NPS) Email Template to all Business Builder users who have our Survey functionality. You should also have a folder with contact lists added to keep track of your survey responses. To get started with sending an NPS survey to your customers, read our blog post How to Send a Customer Satisfaction Survey (NPS) using Voodoo Templates.

Additional Resources:
https://www.npsbenchmarks.com/
https://www.netpromoter.com/

If you currently do not have the survey functionality enabled in your account, and you wish to upgrade, contact support@voodooviral.com.

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Do you find yourself sending the same email to a series of individual contacts over time? Then this tip offers an important time-saver!

Voodoo Business Builder accounts offer three ways to send your campaigns: Quick Send, Send Email, and Funnels.  Each option has certain benefits. In this QuickTip, we'll take a peek at all three sending options, then zero in on the best ways to send an email to one contact at a time: Quick Send and Funnels.

Voodoo QuickTip #809: How and when to use Funnels to Send to new contacts

In a previous QuickTip blog post, When to Use Quick Sends, Campaigns and Funnels, we spoke about the difference between each type of email send:

	Quick Send: This is a great tool to reach new contacts and build your contact lists every day. Use this to reach out quickly to one person or a small group and add them to a Contact List at the same time.
	Send Email: Lets you send a single-stage personalized campaign (email template) to any group with a few simple clicks. Choose automated notifications for when emails get opened and videos get viewed, plus auto-response emails to follow-up automatically.  (From the Send Email page, launch the Campaign Wizard to be guided step-by-step through the process.)
	Funnels & Forms: Here's where you'll find the real magic of Voodoo for automated and multi-stage outreach. This area is full of features for power users, allowing you to create drip marketing campaigns, capture forms and automated triggers.

You can configure each feature to meet your needs in various ways. It often seems best to use the Quick Send feature when sending a one-off email to a contact. But if you find yourself sending the same email to a series of individuals, it will be more convenient and effective to utilize a Funnel.  

Examples:

You just met two people at a one-time networking event, and you want to send them one-off email.  We recommended using Quick Send.

You often meet people at networking events or via referrals from colleagues and friends. You find yourself sending the same introductory email and video over and over again. You need a perpetual introductory campaign — one where you can keep adding new contacts to a list over time and automatically sending your introductory eVideo. ) Time to set up a Funnel.  Set the wait time to “0” so anytime a contact is added, they will immediately get the email you've selected (this is a “once and done” option). 

Advantages of a Funnel:  

Automated (Multiple) Emails
The most obvious advantage to a funnel is that you can set up multiple emails to "drip" to your contacts automatically. This is an easy way to continuously reach out to each new contact  over time.

Contact Forms
Every Funnel has a Contact Form tab. The Contact Form you create here can be used and accessed anywhere to feed new contacts directly into a funnel for drip marketing and nurturing. Contact Forms let salespeople add contacts to specific funnel lists quickly and on the go…from any web-enabled device. No need to log into Voodoo to add new contacts to a list. Simply open a bookmarked Contact Form, fill out the fields and Submit. You can easily drop contacts into your funnels, one contact at a time, automatically triggering your introductory eVideo campaign...or anything else you'd like to send! 

To learn about setting up a contact form for your funnel check out our Quick Tips blog post: Turbo-charge your Marketing with Contact Forms.

Comprehensive Reports
If you are using a Quick Send, the reports are individual for each Quick Send. In order to get all the stats, you would have to view each Quick Send report individually. 

But when using Funnels, you get a detailed, aggregated view in My Reports.  Funnel statistics show all the contacts your funnel emails are sent to in one aggregated view. It also shows how each contact responds to each email in a funnel sequence (opened, clicked, watched video).

Statistics Snapshot — overall stats for each email in the funnel: 



Statistics Details — how each contact responded to each email in the funnel:



For more information on Funnels and Forms be sure to check out Forms and Funnels and Success Automation 101.

Both Quick Sends and Funnels offer Automated Action Alerts, so you can be notified when a contact opens an email, clicks a link, views a video or fills out a survey. To learn more about these alerts visit our blog post, Automated Action Alerts. 

Business Builder users, log into your Voodoo account and take a closer look at Funnels. And eVideo Launcher users, well...Funnels are yet another reason to upgrade to a full-featured version of Voodoo.  

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Using a Voodoo Contact Form (a/k/a “Capture Form”) let you capture leads that populate directly into a Funnel Contact List. This lets you automate your marketing process, save time and be far more effective with prospect nurturing. 

Just set up one or more Funnel Emails. Each contact added to the Funnel List will receive the emails you choose on whatever schedule you choose!



This QuickTip explains how (and why) to bookmark and/or create shortcuts to your Contact Forms so you access your forms instantly, both in and out of the office.  

Voodoo QuickTip #652 - Easy Access to Contact Forms

Every Funnel has the ability to have a Contact Form that feeds contacts directly into a funnel for drip marketing and nurturing. 

A Contact Form lets salespeople tool add contacts to specific funnel lists quickly and on the go…from any web-enabled device. No need to log into Voodoo to add new contacts to a list. Just open a bookmarked Contact Form, fill out the fields and Submit.

Business Builder Users: Here's how to create a contact form for your funnel.

1.  Go to Funnels & Forms



2.  Click on the Funnel (or create a new one)

3.  Click on the Contact Form tab for details on the Contact Form 



Once you set up your Contact Form (don't forget to Enable it and Save), copy the Contact Form URL.  This is the absolute URL (web) address to access the Capture Form associated with this specific funnel.

For your desktop computer, visit the page and bookmark it in your web browser or create a home screen shortcut.  For your mobile devices, creating a home screen shortcut is usually the easiest way to access the Contact Form. 

Some clarification:
A Bookmark is a saved link to a web page that has been added to a list of saved links. 
A Shortcut is a link to an item (file, folder, program or web page) on your computer desktop or mobile device home screen. 

Here's a list of instructions on how to create a bookmark or shortcut for some common web browsers and devices: 

• How to Bookmark a Web Page in your Web browser
• How to Bookmark a Web Page on the Safari Mobile iPhone App 
• How to Use Web Bookmarks on an Android Phone?
• How to Create a Desktop Shortcut to a Website
• How to Add Websites to the Home Screen on Any Smartphone or Tablet

Business Builder users, give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, well, you can probably guess what I'm going to say... Contact Forms are yet another reason to upgrade to the full-featured version of Voodoo.

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