Voodoo just created a new video tool to generate leads and increase sales through video marketing. Login now and you'll find 5 new Tech Upgrade teaser videos in your account.

These extra-short videos are specially designed for posting to social media and driving traffic to you and your website. Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 

All 5 teasers are quick attention grabbers with an entertaining payoff — and they're all under 22 seconds long: 

Map vs GPS:  Old vs. New Business Technology (:15) Is Your Business Phone Costing or Making You $$$:  Importance of a Business Phone Upgrade for Profitability (:16) Don't Work Blind:  New Technology gives your the Insight to Earn More (:16) The Old Technology Time Bomb:  Old Phone Systems are Ready to Explode (:18)  Don't Let Someone Eat Your Lunch:  Business Competition requires Quick Response (:21)

Is Your Business Phone Costing or Making You $$$

You can post these as often as you like in your twitter, LinkedIn and/or Facebook feeds. Just grab a link from your Video Library, write a little something fun and post. The videos play in your customized frame with your logo and contact information, so all viewer response comes straight to YOU.

Twitter posts will get even more engagement if you also add a thumbnail to you post. We've created thumbnail images for each video and you can grab them here: https://www.dropbox.com/sh/h57d1qii07h444e/AACDj2t9KAhrl6SxVTFHbJo-a?dl=0

For more information on posting to social media, and tracking the number of views your videos receive, check out our blog post:  Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts

These Tech Upgrade teasers are one more competitive advantage you get from Voodoo — and nowhere else. Now you can use super-short-form video in your social media to generate:

 Higher Click-Through Rates (CTR)
 Higher Engagement Rates
 Higher Conversion Rates

All 5 videos are ready to use right now! 

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Do you know how your customers feel about your company and brand? Customer satisfaction surveys are essential to optimizing customer service. At Voodoo, we've seen (and used) many different types of surveys to help businesses gauge customer service performance. One type of survey we always recommend is the Net Promoter Score or NPS Survey. This survey allows you to "score" the quality of your customer relationships usign a standardized measure. 

According to www.netpromoterscore.com, "Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management programs the world round."

With NPS, you simply survey your customers with one primary question, like this: 

On a scale of zero to 10, with 10 being highest, what’s the likelihood that you would recommend us (our company) to a friend or colleague?



If a customer scores you as a 9 or a 10, they are promoters. These are customers that are extremely likely to recommend, and even promote your company — your most loyal customers. 

If a customer scores you as a 7 or an 8, they are passive. These customers either haven't really decided how they feel about you, are indifferent, or they just don't care.

If a customer scores 6 or lower, they are a detractor. These are unhappy customers who will give you bad word-of-mouth.

It's also a best practice to add an open-ended question to solicit general feedback. This gives  survey respondents an opportunity to elaborate on the score they gave your company.



To determine your overall official NPS score, using the results from the individual surveys, you take the percentage of promoters and subtract the percentage of detractors. That number is your Net Promoter Score. 

Because scores vary widely by industry, you should check benchmarks for your specific industry vertical. npsbenchmarks.com is a useful resource. 

Voodoo offers a Customer Satisfaction (NPS) Email Template to all Business Builder users who have our Survey functionality. You should also have a folder with contact lists added to keep track of your survey responses. To get started with sending an NPS survey to your customers, read our blog post How to Send a Customer Satisfaction Survey (NPS) using Voodoo Templates.

Additional Resources:
https://www.npsbenchmarks.com/
https://www.netpromoter.com/

If you currently do not have the survey functionality enabled in your account, and you wish to upgrade, contact support@voodooviral.com.

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2016 was an exciting year for Voodoo. We released many new features and loads of new content for our customers use in their campaigns. Here is a quick recap of our most popular changes and additions:

Exclusive Voodoo Telecom Prospecting Videos

Your account gained value with new videos lovingly created by Voodoo's award-winning video production team. In 2016, we proudly announced 6 exclusive videos (+ companion email campaigns) to boost your VoIP, telecom and Unified Communications prospecting efforts.

All 6 videos are available in standard personal and Digital Business Card (DBC) frames. 
 

Install Your Own YouTube Videos 

Voodoo Business Builder users now can choose any YouTube video, then frame it, share it and track it. Add any YouTube video to your Video Library, then use your branded, personalized Voodoo version for prospecting and customer nurturing.

You can even record a video on your smartphone, then instantly frame it with your logo and contact information. Click the image above to see how this feature works. 

  
Thumbnail Images for High-Impact Social Posting 

To save time with your social posts and website galleries, we've created a standard set of images for our Exclusive Telecom Prospecting Videos. Use these images in your social media accounts to increase click-through rates.



Click here to access our dropbox folder and download the image thumbnails.

We've also created a set of thumbnail images for Mitel videos.  Click here to access these images. 


 

Automatic Bounceback Handling

Voodoo implemented a new, vital, time-saving behind-the-scenes feature in all user accounts called Automatic Bounceback Handling. This essential feature allows you to:

• keep your lists cleaner
• improve deliverability rates
• protect your sender reputation
• save time!

This new feature keeps all bounced emails out of your personal inbox. It also helps keep your lists clean and gives you more accurate statistics on how your campaigns are performing. 

To learn more about Automatic Bounceback Handling, check out our blog post here. 
 

We are now at work building out new features for 2017.  If there are features or improvements you'd like to see in Voodoo, please shoot us an email: support@voodooviral.com. 

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We've all witnessed the massive growth of social media. Has your business taken the plunge?  Social media can be a cost-effective way to promote and grow your business. But creating content to "feed the beast" of social networks can be overwhelming and time consuming. In this Voodoo QuickTip we talk about how to use your Voodoo custom-framed video content, along with images (that we now provide to you) to boost social media engagement and drive traffic to your website. 

Voodoo QuickTip #712: Thumbnail Images for Posting Voodoo Videos to Social Media and Websites 

As a Voodoo user, you can post links to your co-branded and personalized videos on Facebook, LinkedIn and Twitter. This helps you build traffic, engagement, fans, connections and followers. You can see exactly how many people clicked through to watch from each post, and you're likely to be surprised at the high view rates.

Check out this Voodoo QuickTip on How to Post Trackable, Personalized Videos to Your Social Media Accounts.

Now that you know you can easily post a link to any video in your Video Library on LinkedIn, Facebook, Twitter, let's talk about how (and why) to add still thumbnail images to your social posts. Adding an image is one of the best ways to increase engagement with social media followers (clicks, retweets, shares, replies, comments).

According to Twitter, Tweets with photos receive an average 35% boost in Retweets. That means driving more traffic to your content, and more potential prospects learning about the products and services your company offers. 

You can also leverage Voodoo videos by posting them on your company website. Adding video to your website can increase your SEO rankings, and drive more traffic to your site.  The most flexible way is to place a small thumbnail image from the video on your website.  Link the thumbnail to one of your Voodoo videos.  When visitors click-through, they'll see a full-size version of the video playing in your company's custom frame. 

Read more about posting videos to your website in this QuickTips blog post: Using Customized Video on Your Website. 

To help Voodoo users save time with social posts and website galleries, we've created a standard set of images for our Exclusive Telecom Prospecting Videos.  



Click here to access our dropbox folder and download the image thumbnails.

We've also created a set of thumbnail images for Mitel videos.  Click here to access these images. 



eVideo Launcher and Business Builder users, start posting Voodoo videos to your social media accounts and install them on your website using the images we've created for you.

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This QuickTip explains how to use the new Image Editor to edit images you'll embed in your email templates and the photo used in your Digital Business Card. 

Voodoo QuickTip #211 - New Image Editing Feature

Editing an Image in your Image Library 

1.  Upload your image to the Image Library

2. Click the pencil icon to edit the image. Note:  When you edit an image and save the changes, you are updating the existing image. To keep the original image, make a copy (using the copy icon) first, then make edits to the copy. 



3.  From the Edit File Info window click the Edit photo button. 



4.  The Photo Editor will open and you will have access to many image options. Make your edits and then click Apply and then Save. 



Editing an Image from an Email Template

1.  To edit an image already embedded in an email template, simply right-click on the image (control-click on a Mac) and select Image Properties.  

2.  From the Image Properties window select Browse Server.



3.  Find the Image in the list and click the pencil icon to edit the image. Note:  When you edit an image and save the changes, you are updating the existing image. To keep the original image, make a copy (using the copy icon) first, then make edits to the copy. 



4.  Make your edits to the image and click Apply and then Save. 

Uploading and editing your Digital Business Card Photo:

1.  Go to Personal Settings in the Top Toolbar. 



2.  Click on the Digital Biz Card tab. 

3.  From this screen you can edit the text in your Digital Business Card, upload a new photo and edit your photo.  



4. When making changes to your Digital Business Card photo, it's important to note that in order for the image to be displayed properly in your video frame, we recommend a size of 135:160 pixels. To make this easy for you we have added a crop preset called DBC Photo (4:5) to the Crop toolbar. Just click the Crop button on the toolbar.



5.  To resize you image click the DBC Photo (4:5) button in the toolbar. This will size your photo appropriately. 



4.  Click Apply and Save.  Once you made your changes be sure to also click the Update button from the Digital Business Card screen. 

Business Builder users, try the Image Editor right now by logging into your Voodoo account.  And eVideo Launcher users, let us know if you are interested in upgrading to the full-featured version of Voodoo so you can have access to Image Editing and lots of other features to save time and make you more successful.

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It's well known that embedding graphics in your emails can increase your click-through rates.

When you insert a video link into a Voodoo email template, the default is set up to display text in place of the VideoLink tag. Did you know that you can also include a thumbnail image that links directly to your video? 

Take a look at this example: 

Using an image as the click-through link for the video draws attention to it, and highlights that the link leads to an actual video.  This week's QuickTip walks you through the easy steps to use an image as your video link in an email template. 

Voodoo Feature #58 - Using a Thumbnail Image for your Video Link

Business Builder users, just follow these steps to Embed a Thumbnail Image that Links to Video in your email template:

1.  Create your thumbnail image. You can easily do this by taking a screen capture of your video, shrinking it down to a usable size.  I generally use a width of 250 pixels - but you can use any size you prefer. Place your play arrow on top of the main image from the video  (see example above). Note: Voodoo is not an image editing application. Do this step in an application like Photoshop or the equivalent.  

2.  Login to your Voodoo account and access the Email Template. 

3. Scroll to the bottom of the email to the Video Link Used in Message option and select the video link you wish to insert from the drop down menu. 

4. Once you have selected the video, you will see the Display Text for Video Link right below the Video.  This is the linkable text that will appear in your email template.  If you wish to change this text, or add and use a thumbnail image, click the Edit link to the right.  

5.  A window will open where you can edit the text.  To insert an image, click the Image icon.

6.  Select the image you want to use by clicking the Browse Server button. You can select an existing image from your Image Library or upload a new image during this step by clicking the Choose a File and then the Upload button.

7.  Click OK. Once you return to your Email Template, be sure to Save it. 

Send a test email to yourself so you can take a look at how the email displays with the image and how the click-through works. Now that you have that nice new thumbnail image, you can reuse it on your website or social media platforms to promote your video. Check out our post, Using Customized Videos on Your Website.

Business Builder users, give this a try right now by logging into your Voodoo account.  And eVideo Launcher users, this is another important reason to upgrade to a full-featured version of Voodoo.  

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Voodoo has now made it easier for eVideo Launcher users to preview their videos in their custom branded video frame

You can preview each of the emails and now also the videos that are associated with the specific campaign by clicking on the email & green play arrow button icons. 

Previewing the videos also allows for copying your unique branded and personalized video page URLs for "outside" Voodoo eLauncher use, creating text and graphic links in Websites, Landing Pages, Social Media & Email Signatures.

Just log into your eVideo Launcher accounts and start a new campaign.  In Step 1 where you choose your campaign you will now see green play arrow icons that you can click to preview your video.  Once the video opens you can easily copy the URL and use it anyway you choose.  

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