How to Send a Customer Satisfaction Survey (NPS) using Voodoo Templates

4. May 2017
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Voodoo now includes a Customer Satisfaction email template in our Business Builder accounts. It's called the Net Promotoer Score (NPS) Survey. This type of survey allows you to score the quality of relationships you have with your customers. With these templates you can launch a survey to your customers in just a few minutes.  

There are 3 parts to a customer satisfaction survey in Voodoo:

  1. The survey form that customers submit with their numerical rating and comments
  2. The email template that is sent to customers, containing a link to the survey
  3. The contact lists that store and categorize your contacts according to their response


The Net Promoter Survey Template
Your Net Promoter Survey Template is located in My Surveys.

Voodoo NPS Survey Template

IMPORTANT:  Access the Submission Settings tab and update the email address where you want to receive notifications. Don't worry, all submission results will be stored with each contact record, but it's often helpful to receive an email notification, too. 

Update Email

The Email Template
The Customer Satisfaction Email template is located in Customize Emails > NPS Survey Template Folder > Customer Satisfaction Survey.

Voodoo NPS Email Template

Your NPS Contact Lists
The resulting contact lists are located in My Contacts > Net Promote Survey Results > 3 lists labeled Promoters, Passives and Detractors. 

Voodoo NPS Contact Lists

The email you send out will link to the survey. Each time a contact responds to the survey, they are added to 1 of the 3 contact lists based on the score they give you. You can use these contact lists to reward promoters, fire up passives and remedy detractors. For example, it's often surprisingly effective to send an email to all Promoters asking for customer referrals. 

If you want to check the response of a specific contact, search for the contact in My Contacts, then click the Edit link (pencil icon) and finally, click the Survey Responses tab. 

Contact Record Survey Results

If you currently do not have the survey functionality enabled in your account, and you wish to upgrade, contact support@voodooviral.com.

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