We've all witnessed the massive growth of social media. Has your business taken the plunge?  Social media can be a cost-effective way to promote and grow your business. But creating content to "feed the beast" of social networks can be overwhelming and time consuming. In this Voodoo QuickTip we talk about how to use your Voodoo custom-framed video content, along with images (that we now provide to you) to boost social media engagement and drive traffic to your website. 

Voodoo QuickTip #712: Thumbnail Images for Posting Voodoo Videos to Social Media and Websites 

As a Voodoo user, you can post links to your co-branded and personalized videos on Facebook, LinkedIn and Twitter. This helps you build traffic, engagement, fans, connections and followers. You can see exactly how many people clicked through to watch from each post, and you're likely to be surprised at the high view rates.

Check out this Voodoo QuickTip on How to Post Trackable, Personalized Videos to Your Social Media Accounts.

Now that you know you can easily post a link to any video in your Video Library on LinkedIn, Facebook, Twitter, let's talk about how (and why) to add still thumbnail images to your social posts. Adding an image is one of the best ways to increase engagement with social media followers (clicks, retweets, shares, replies, comments).

According to Twitter, Tweets with photos receive an average 35% boost in Retweets. That means driving more traffic to your content, and more potential prospects learning about the products and services your company offers. 

You can also leverage Voodoo videos by posting them on your company website. Adding video to your website can increase your SEO rankings, and drive more traffic to your site.  The most flexible way is to place a small thumbnail image from the video on your website.  Link the thumbnail to one of your Voodoo videos.  When visitors click-through, they'll see a full-size version of the video playing in your company's custom frame. 

Read more about posting videos to your website in this QuickTips blog post: Using Customized Video on Your Website. 

To help Voodoo users save time with social posts and website galleries, we've created a standard set of images for our Exclusive Telecom Prospecting Videos.  



Click here to access our dropbox folder and download the image thumbnails.

We've also created a set of thumbnail images for Mitel videos.  Click here to access these images. 



eVideo Launcher and Business Builder users, start posting Voodoo videos to your social media accounts and install them on your website using the images we've created for you.

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This is part 2 of our Using Voodoo for Funnel Prospecting series of QuickTips.  In this QuickTip, we will take a deeper look at using video to touch people during Phase 1 Pre-Sale of the customer lifecycle - specifically the Consideration and Decision stage at the middle and bottom of funnel. 

As mentioned in our last QuickTip, the Pre-Sale Funnel can be divided into the following stages: 

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At Voodoo, we map out video strategies in relation to the full customer lifecyle.  It's important to touch people at every stage but with minimal effort.  We've been hard-at-work developing a  library of exclusive new video content for you to use during your customer lifecycle.  

It's helpful to think in terms of the three primary phases of the Customer Lifecycle: Pre-sale, Post-Sale and Referral Generation.  Phase 1 - Pre-Sale refers to the process of finding leads, nurturing them into prospects and convert them to paying customers. This is commonly referred to as The Buyer’s Journey.

Phase 2 - Post-Sale refers to keeping current customers informed, making sure they’re happy and fully upgraded, then measuring their satisfaction. 

Phase 3 - Referral Generation involves empowering your most satisfied customers to tell others about your products and services.

In this QuickTip, we will take a deeper look at using video to touch people during Phase 1 Pre-Sale of the customer lifecycle - specifically the Awareness stage at the top of funnel.  

Awareness: Top-of-Funnel (ToFu) — The prospect has identified a problem or opportunity.  Use Top-of-Funnel Awareness videos to capture attention and establish your solution’s relevance. 

Consideration: Middle-of-Funnel (MoFu) — The prospect has named their problem or opportunity and is seeking specific solutions. 

Decision: Bottom-of-Funnel (BoFu) — The prospect understands the processes and tools needed to solve their problem or take advantage of their opportunity. 

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Do you want to enhance your Voodoo campaign results even more?  This QuickTip can you help you do just that with Voodoo's Digital Business Card. 

Your Digital Business Card (DBC) is like a personalized signature that replaces the footer of your videos' custom frame. You can add a photo, name, office and mobile number, email address and custom sales text.  Using this dynamic personalization can dramatically increase your response rates. Prospects are much more comfortable connect with a real person vs a generic email address.
Using the DBC, people know who they're responding to and it can make a big difference to your results.   At Voodoo, we generally see response rate increases between 3-7% on most campaigns.  DBC's are available to all our Business Builder Power and Turbo users.  To enable your DBC, the first step is to locate a photo that represents your professional identity and is likely to build trust among your prospects and customers. Friendly is good! Go to the Personal Settings area, access the Digital Business Card tab, and upload the photo and enter the data you want shown. Use the Preview feature at the bottom of the DBC feature page to see how your photo and frame look when framing the content in your Video Library. Business Builder Power and Turbo users, if you need help formatting your photo, or with any other part of the DBC, please give me a call or send me an email and we'll get you set up.  eVideo and Business Builder Basic users, if you are interested in this powerful feature, please just let us know! We would love to chat with you about our Business Builder Power and Turbo Systems, and show you how they can turbo-charge your results.

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Your step-by-step guide to Voodoo Business Builder and Automated Video Communications. Learn to build an eVideo™ campaign, launch it, and automate your success.

We’re glad you’ve joined the Voodoo family, and want you to reap big rewards from your bold step into video-based online marketing and automation.

You now have the tools to automate repetitive tasks you do every day. Like explaining your products, reaching out to customers with new opportunities, making sales pitches, and answering information requests. Time used to equal money; now Voodoo does.

As your video library grows, your Voodoo system and features can help you do all that and more. Let’s get right to it. Time to build a campaign and work some Voodoo magic with your prospects and customers.

Voodoo Business Builder System

	STAGE ONE:  Customize Emails Editing and Formatting your Message Adding Customization & Tracking to your Email Embed a Video Link or Survey ink in your Email
	STAGE TWO:  Managing Your Contacts with My Contacts Create Your Test List Create new Contact Lists Import contacts from a CSV file Import from another Contact List in Voodoo
	STAGE THREE:  Build and Send an eVideo Campaign Optional Stage:  Auto Scheduler
	STAGE FOUR:  My Reports

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To really leverage the power of Voodoo, you need high-quality Contacts in your system. In the past, we've explored various sources for contact lists such as LinkedIn and your CRM.  One source of contacts that is easily available to you (but often overlooked) is the group of personal contacts in your address book.  

Every now and then, it's a good idea to reach out this personal list.  Send a campaign to them occasionally to let them know what you and/or your business has been up to.  

This QuickTip will walk you through the easy steps of connecting with your personal contacts.  

Voodoo QuickTip #435 - Reaching Out to Your Personal Contacts

1)  Start by importing your Address Book from your current email contact manager. Voodoo has an easy, time-saving feature that allows you to import directly from the most popular email systems including:  Gmail, Yahoo Mail, Hotmail, Outlook and Apple Mail. Check out our blog post on how to use this feature: Import Contacts Directly from Your Address Book.  

2) As you import the list into Voodoo, use the check boxes to review and "scrub" the list by removing non-business contacts and contacts who would not be interested in what your business is doing. This allows you to import only the contacts you want.

3)  Next, craft and send a personal email that says hello, catches your contacts up on how you're currently helping your clients, and explaining how your business could possibly help them. Make sure to include a pass-along referral request something like this: "If you know anyone else who might benefit from what I do, please pass this message along. I really appreciate your help, and I'd enjoy helping them."
We've seen simple referral requests like this yield many thousands of dollars in new business. So go ahead and ask!     

Check out our Blog Post, Sources for Your Contact Lists for more ideas on where you can get more contacts for your Voodoo system. 

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Voodoo is excited to announce a new feature for Business Builder users called Workflow Rules. This important automation feature allows campaign owners to add or remove contacts to or from lists based on specific trigger actions.  For example, when a contact opens an email, views a video, clicks a trackable link, they can either be add to or removed from any list. 

Now you can easily automate more campaign actions for effective follow-up with your contacts. And you can easily and automatically segment your lists based on actions that take place. 

Here's how you set up a Workflow Rule: .  

Voodoo QuickTip #832 - Workflow Rules

1)  After you have finished crafting an email template, and you are ready to send a campaign, go into Send Email.  We've added a tab on that page called Workflow Rules.  



2) Click on the Add New Rule button to create a new Workflow Rule. 



3) Give your rule a name. Check what would activate this rule. Choose from the following options (you can select more than one): Email Opened, Survey Link Clicked, Trackable Link Clicked, Video Link Clicked

4) You must save the rule before you can apply the action.  Once you click save, then select the action you want to occur when the contact performs the trigger action(s) above. The options are to add contact to a list or remove contact from a list. 



Once the Workflow rule is saved and enabled, the actions will take place. Below are are two  popular scenarios to use this feature for: 

Scenario 1:  Create Follow-Up Lists
Workflow Rules makes it easy to access contacts that require a call back or need additional follow-up. Set up a Workflow Rule to create a Call Back/Follow-Up List based on a specific Trigger, for example when a contact opens an email and then set an Action to add the contact to a specific list you choose.

Trigger > Opened Email 
Action > Add Matching Contacts to List: Warm Lead List or Email Open List

Scenario 2:  Continue Marketing to a Specific Audience that has Shown Interest
Workflow Rules makes it easier to continue marketing to a specific audience after capturing initial interest. Many times an email is created with text for a specific situation (met at trade show, spoke on phone, etc). If the recipient of that email was to then to view a video, you could put them into a contact list attached to a funnel to follow up with more content related to that video. 

Trigger > Viewed Video 
Action > Add Matching Contacts to List: Nurturing Contact List attached to Funnel 

Of course, there are many other ways to use Workflow Rules. Review your campaigns to see how you can use this feature to save time and automate your follow-up.

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