One of your goals this year may be to clean up the contacts in your Voodoo account.  In our 3-part series on Deliverability we wrote about how you can use non-delivery email messages to clean your contact lists. There are many ways to clean up your databases and this QuickTip focuses on the best way to remove a contact.  You may wish to remove contacts because: 

• You've received a non-delivery (bounceback) message
• You no longer wish to send email to this contact (not a lead)
• The contact has informed you that you have the incorrect person at a company

Before you delete a Contact Record or remove a Contact from a Contact List, please learn about this important tip:

Voodoo QuickTip #488 - How to Delete a Contact Record without affecting Stats

Voodoo Reports and Statistics are compiled based on the Contact List a Campaign was sent to, compiling data for each individual Contact Record in that list.  If you remove a Contact Record from a Contact List, the statistics associated with that contact will be removed, permanently altering campaign stats.  In other words, the Reports and Statistics for the Campaign will not include that record in its counts anymore (sent, open, etc).  



For some users, having individual Contact Records drop out of Reports and Statistics for certain Email Campaigns doesn't much matter.  In those cases, they can delete the Contact if they wish to. But for other users, it may be important to maintain accurate statistics by keeping all Contacts in the Campaign Statistic counts.

One best practice that we recommend to Voodoo users is to create a separate Contact List for each and every Campaign and Funnel. For example, if you set up a campaign for January 2015 Promotions, it is best to create a Contact List specifically for that Campaign (and name it January 2015 Promotions Contacts). This will help keep your contacts and campaigns organized and allow for permanent and accurate stats.

Opt-out instead of Delete

Voodoo recommends that users opt-out individual Contact Records that they no longer wish to send email to. By opting-out instead of deleting, all Reports and Statistics will stay unaffected and the Contact will no longer receive email from you.

To opt-out a single Contact from your Voodoo system, follow these steps:

1.  Voodoo Business Builder users access My Contacts from the nav bar, eVideo Launcher users access Contact Lists from the Manage Contacts button.

2.  Search for the Contact's email address using the Search for A Contact button



3.  Click the Pencil icon to edit the Contact Record 

4.  On the Contact Info Tab select the box for Optout  

5.  Click Update to save your changes to the Contact.

Your Contact is now opted-out of receiving any further email from your Voodoo system.  

When a Contact is opted-out they will also appear in the automatically generated Opt-Out Contact List maintained by the Voodoo system.  You can view this list by accessing your Contact Lists.



To opt a Contact back into receiving email, simply access this Opt Out Contacts List, edit the Contact and uncheck the Optout box. 

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Voodoo's Trackable Link feature allows you to create a link to anything online, then you can embed it in your email template, survey or post to social media or website.  Having the link be "trackable" allows you to track the clicks to it using Voodoos  Reports and Statistics. 

But did you know that Voodoo Business Builder users can also upload a file to create a Trackable Link in the Trackable Link details screen? This allows users to easily add linked files (that are trackable) to your email templates.  

Just follow these steps to Upload a File to a Trackable Link:

1.  Login to your Voodoo account and access Trackable Links by either going to Customize Emails then Trackable Links or using the QuickLinks drop down menu.

2.  Click Add Trackable Link 

3.  Enter the information for your Trackable Link 

Link Name:  Enter a name for your Trackable Link. This name is only used for your reference in the system.

Custom Tag Name:  Enter a custom identifier name that will show up in your custom fields drop down menu when creating an email template

Link URL:  Here you will click upload a file (instead of using a link).  Select Upload File and browse to find the file on your computer.

Description: This will display a description for your trackable link that is used for your reference only.

Link Display Text: This is the text that will be displayed for the link to your custom Trackable Link. This is the text that will show in your email template. 

4.  Save the Trackable Link. 

6.  Now, when you are in your email template you can easily insert this Trackable Link into the text.  Scroll down below the email text and find the option for Trackable Link under the Customization & Tracking Options:

7.  Using the drop down menu select your Trackable Link and click Insert. Be sure to save your Email Template. 

Once you launch your campaign, visit My Reports to view stats on your Trackable Links. 

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In our QuickTip Blog Post, Leverage Your Voodoo Campaigns for Maximum Results, we shared the importance of measuring your email campaign results.  Measuring campaign performance allows you to improve your response rates and ROI over time. This weeks QuickTip will take you a step further, with an overview of Voodoo's Reports and Statistics and other features. 

24 hours after you launch a campaign, visit your My Reports. Voodoo stats show you key metrics such as open rates, click-through rates and video view rates.    

Remember, stats are just percentages—what REALLY matters is the end-result.  On your own or with other colleagues, develop a plan to follow up with contacts who show interest in your campaigns. Voodoo clients have had tremendous results when they follow up directly—especially within an hour of the click-through! 

Voodoo offers multiple reports (and report formats).  This tip highlights one of them, so we encourage you to log into your account and surf around the Reports and Statistics area. 

Voodoo QuickTip: Overview of Reports and Statistics

NOTE: eVideo Launcher users access Tracking Statistics from the View Tracking Statistics button when they login. Please note:  not all features  mentioned below are available to eVideo Launcher, users but basic reports are available.

Voodoo Business Builder users access Reports and Statistics from the My Reports icon or the QuickLinks drop down menu on the Dashboard. 

Upon accessing Reports and Statistics, Business Builder users will see a Report Type filter. Here you will select which types of campaigns you are wanting to review  Campaigns, Quick Sends, Sales Funnels:



Select the report you want, then check the box for the particular campaign you wish to review.  Check more than one box to compare the stats of the selected campaigns:

If you select just one campaign, depending upon campaign content, there will be up to 6 different reports available:  

• Campaign Performance Report - key metrics in one chart and report
• Send Statistics Report - metrics in the report focus on the email broadcast
• Click-Through Summary Report - see how many people clicked-through any of the available links in your email
• Video Interactions - see how many people viewed your video (and who they are), then how many re-viewed it or passed it along
• Trackable Link Interactions - see what trackable links have been clicked and who clicked them. Campaign Manager users can create follow up contact lists from this window
• Survey Interactions - check on your survey response rates and review individual survey responses

Remember, only applicable reports will appear in the drop-down menu for each campaign. For example, if you don't have any Trackable Links in your campaign, you will not see the Trackable Link Interactions Report in the drop down menu. 

Both eVideo Launcher and Business Builder users have access to the Campaign Performance Report. This report gives you an overview of the key metrics used to determine the performance of your campaign.  

From this report screen you can easily toggle to other reports using the drop-down menu at the top.  All reports present your statistics in both graphical and list formats. You can click on each metric to get a more detailed view, and you can export that data in a different file format—great for making call sheets.  

Once you click one of the metrics in the list, the detail window will list all contacts who performed that action (opened, clicked, etc).  Here's a sample of the Video Views detail: 

All 6 reports have similar features but focus on different metrics.  

Login to your Voodoo account now to take a look at the other reports that are available: Send Statistics Report, Click-Through Summary Report, Video Interactions, Trackable Link Interactions, Survey Interactions and see how your campaigns are performing.

Check your statistics often, and make use of Voodoo's Automated Action Alerts to improve your campaign performance and most importantly to follow-up with your hot leads right away.  

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