Voodoo's Trackable Link feature allows you to create a link to anything online, then you can embed it in your email template, survey or post to social media or website.  Having the link be "trackable" allows you to track the clicks to it using Voodoos  Reports and Statistics. 

But did you know that Voodoo Business Builder users can also upload a file to create a Trackable Link in the Trackable Link details screen? This allows users to easily add linked files (that are trackable) to your email templates.  

Just follow these steps to Upload a File to a Trackable Link:

1.  Login to your Voodoo account and access Trackable Links by either going to Customize Emails then Trackable Links or using the QuickLinks drop down menu.

2.  Click Add Trackable Link 

3.  Enter the information for your Trackable Link 

Link Name:  Enter a name for your Trackable Link. This name is only used for your reference in the system.

Custom Tag Name:  Enter a custom identifier name that will show up in your custom fields drop down menu when creating an email template

Link URL:  Here you will click upload a file (instead of using a link).  Select Upload File and browse to find the file on your computer.

Description: This will display a description for your trackable link that is used for your reference only.

Link Display Text: This is the text that will be displayed for the link to your custom Trackable Link. This is the text that will show in your email template. 

4.  Save the Trackable Link. 

6.  Now, when you are in your email template you can easily insert this Trackable Link into the text.  Scroll down below the email text and find the option for Trackable Link under the Customization & Tracking Options:

7.  Using the drop down menu select your Trackable Link and click Insert. Be sure to save your Email Template. 

Once you launch your campaign, visit My Reports to view stats on your Trackable Links. 

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Voodoo has now made it easier for eVideo Launcher users to preview their videos in their custom branded video frame

You can preview each of the emails and now also the videos that are associated with the specific campaign by clicking on the email & green play arrow button icons. 

Previewing the videos also allows for copying your unique branded and personalized video page URLs for "outside" Voodoo eLauncher use, creating text and graphic links in Websites, Landing Pages, Social Media & Email Signatures.

Just log into your eVideo Launcher accounts and start a new campaign.  In Step 1 where you choose your campaign you will now see green play arrow icons that you can click to preview your video.  Once the video opens you can easily copy the URL and use it anyway you choose.  

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In Voodoo Feature #289 we talked about using customized videos from your Voodoo Video Library on your company website.  

This tip highlights some Voodoo customers who have implemented this feature.

The most flexible way to post videos on your company website is to place a small thumbnail image from the video on your website, then link the thumbnail to a Voodoo video.  When visitors click-through, they'll see a full-size version in your company's custom frame.

Partners Technology

Kudos to Partners Technology for leveraging their Voodoo library throughout their company website by using thumbnail images that link to each full-sized video.

Telexperts

Telexperts created a video library of all product videos placed under the Resources section of their company website. Website visitors can easily access all product videos in one convenient location.

Why not use your OWN customized videos to engage visitors and generate more leads from your website?  Here's how:

Voodoo Feature #289 - Using Customized Videos on Your Website

Work with your web designer to create a thumbnail image that is the ideal size for your website/webpage.  Next, link this thumbnail to your video (from your Voodoo video library). Follow these steps to obtain the URL for the video you wish to post:

1) Login to your eVideo Launcher account and click Start a New Campaign.
2) Your list of campaigns will appear, find the campaign that contains the video you would like to post and click the Preview Email icon to the right.

3) In the preview window for the email, click the link to access the video.
4) Copy the entire link from the URL bar at the top of your web browser window.

5) Since the URLs are often long we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
6) Use this URL as the link from your thumbnail image that is displayed on your website.
7)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

Voodoo Business Builder Users:

1)  Login and access My Videos.
2)  Click the green play arrow for the video you want to post.

3) Copy the entire link from the URL bar at the top of your web browser window.

4) Since the URLs are often long we recommend you use the Google Link Shortener or
any number of other free services to make it short. 
5) Use this URL as the link from your thumbnail image that is displayed on your website.
6)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set that up.

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Nothing matches the power of video to convey information and make customers bite.  So why not take advantage of your powerful video library in Voodoo, and leverage it in other ways? 

An important way to promote your business is through your standard Email Signature - your name, contact information, logo and other links that get added to every email from your standard email app (e.g., Outlook or Apple Mail).  Since email is tool you use everyday in your business, try adding one or more video links to enhance your signature. Take a look at the example below:  


It's quick and easy. Here is how to obtain the video link addresses (URLs) you will need to add to your signature:

Voodoo Feature #215 - Enhance Your Email Signature with Voodoo Video

Follow these steps to obtain the URL for the video you want linked to your email signature:

4) Copy the entire link from the URL bar at the top of your web browser window.

5) Since the URLs are often long, we recommend you use the Google Link Shortener or

Voodoo Business Builder Users:

1)  Login and access My Videos.

2)  Click the green Video Link play arrow for the video you want to post.

3) Copy the entire link from the URL bar at the top of your web browser window.

4) Since the URLs are often long we recommend you use the Google Link Shortener or

any number of other free services to make it short. 

5) Use the shortened URL as the link from your email signature (which you set up in your regular email app)

6)  If you would like to use Voodoo's Trackable Links to track Click-Throughs from your email signature or your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

 
Also, be sure to check our our post on Using Customized Videos on Your Website for another way to use your Voodoo videos.

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Voodoo lets you create Trackable Links to any internet content and track exactly who clicks on the links in your email campaigns.

But did you know, you can also upload a file and make it trackable? Upload items not otherwise available on the web such as private whitepapers, reports, other PDF files, audio files and more.  Each file you upload becomes trackable and can generate Automated Action Alerts to notify you about click-throughs in real time.
 
A powerful use of this feature is for Add-to-Calendar links. When contacts sign up for an event, they like being able to click a link or button to add the event to my calendar. That way, they get easy access to event details right in their calendar.  Now you can leverage this functionality for event invitations and confirmations you send from Voodoo.
 
The screen capture below shows how Voodoo customer Trans-West inserts an Add-to-Calendar button on the email confirmation each event attendee receives after they register for an event.


 
So Voodoo Business Builder users, let’s find out how to set up one of these links for your next event.
 
Voodoo Feature #399 – Creating an Add-to-Calendar Trackable Link

The three main steps are:

Create an iCalendar (.ics) file and save it to your computer, create a trackable link and insert the trackable link into your email template. 

1) Create an iCalendar (.ics) file:

Every email client is a little different so you may need to access your help documentation.
Here is a link explaining how to create .ics files from Microsoft Outlook.

In Outlook, you create the event in your calendar, forward it, then use Save As to download the .ics file onto your computer.  This is the file you will later upload to make a Trackable Link.

2) Create a Trackable Link:

a) Access Trackable Links from Customize Email icon or the QuickLinks drop down menu on the Dashboard

• Enter a Link Name - this is for your reference only
• Enter Custom Tag Name - this is for your reference only
• Enter Link URL - Click Upload File and upload the iCal file you saved on your computer
• Add a Description - this is for your reference only
• Enter Link Display Text - this is the text that will appear on your email template. 
• Note - as an alternative to Display Text, you can upload an image to use as a click-through link (i.e. an Add to Calendar button by using the Image icon in the toolbar shown below.)

d) Click Save

3) Insert the Trackable Link into Email Template

1) Access the Email Template

2) Scroll below the email content to the Voodoo options

3) Click the drop down box for the Trackable Link option

4) Select the Link you just created

5) Place your cursor in the email template exactly where you wish to place the link

6) Click the Insert button next to the Trackable Link Option

7) Save your email template.  Be sure to Preview your template and test the link.

Your Add-to-Calendar link is now inserted into your email. 

Voodoo Business Builder users, give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, well...this is yet another reason to upgrade to the full-featured version of Voodoo.

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Want to magnify results from your Voodoo account?  As your video library grows, you will have additional opportunities to attract prospects using targeted, interactive content.

Another way to take advantage of Voodoo is to post these videos on your company website.  The most flexible way is to place a small thumbnail image from the video on your website.  Link the thumbnail to one of your Voodoo videos.  When visitors click-through, they'll see a full-size version in your company's custom frame. 

Take a look at how one Voodoo customer uses Voodoo videos linked to thumbnails on their website:

You have powerful videos in your Voodoo account, why not use them to engage more visitors (and generate more leads) on your website.  Here's how:

Voodoo Feature #289 - Using Customized Videos on Your Website

Work with your web designer to create a thumbnail image that is the ideal size for your website/webpage. 

Next, link this thumbnail to your video (from your Voodoo video library). Follow these steps to obtain the URL for the video you wish to post:

eVideo Launcher Users: 

1) Login to your eVideo Launcher account and click Start a New Campaign.

2) Your list of campaigns will appear, find the campaign that contains the video you would like to post and click the Preview Email icon to the right.

3) In the preview window for the email, click the link to access the video.

4) Copy the entire link from the URL bar at the top of your web browser window.

5) Since the URLs are oftenlong we recommend you use the Google Link Shortener or any number of other free services to make it short. 

6) Use this URL as the link from your thumbnail image that is displayed on your website.

7)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

Business Builder Users:

1)  Login and access My Videos.

2)  Click the green play arrow for the video you want to post. 

3) Copy the entire link from the URL bar at the top of your web browser window.

4) Since the URLs are often long we recommend you use the Google Link Shortener or any number of other free services to make it short. 

5) Use this URL as the link from your thumbnail image that is displayed on your website.

6)  If you would like to use Voodoo's trackable links to track the link clicks on your website, please click here to read how to post Voodoo links on social media to learn how to set that up.

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Want to get even greater results from your Voodoo account? 

We all have witnessed the massive growth of social media.  Has your business taken the plunge?  Social media can be a cost-effective way to promote and grow your business.  But creating content to "feed the beast" of social networks can be overwhelming and time consuming. 

Voodoo's mission is to help our customers accomplish more with less effort. This Voodoo feature helps you do that by leveraging Voodoo in your social media feeds. 
 
You can post a link to any video in your Video Library on LinkedIn, Facebook, twitter and more. You can promote your business and get your content noticed.  With the new paid "boosting" options on Facebook and Linkedin, you can pay a little to escalate how often and where your special posts appear.

Just before I wrote this, I easily posted a status update to my LinkedIn account, then tweeted the same post within a few moments.  Both posts link directly to one of the videos in my Voodoo account.  

 
Bonus: Want to track how many people watch each video you post on each social networking service?  Just send yourself a Voodoo campaign and create your post using the video link it generates.


Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts

Business Builder Users:

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