One of the most powerful features of Voodoo is how it notifies Sales Reps about prospect and customer interest so they can follow up with hot leads quickly.

How fast you connect with interested leads is a key to your sales success. In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

Companies using the Voodoo Viral Marketing system have numerous options on how to broadcast campaigns. In many cases, the Marketing team sends personalized eVideo campaigns on behalf of Sales reps like you.  These campaigns are personalized so they appear to be sent from a specific Sales rep (you), but they're actually sent by a Marketing team member using Voodoo. When a campaign gets launched on your behalf, it’s important for you to be ready for incoming lead notifications.

Lead notifications (also known as Automated Action Alerts) gives you an automated way to know which prospects or customers are showing interest in a campaign right NOW.

Depending on the content of the campaign and how Marketing chose to set it up, there are three types of Automated Action Alerts that notify you in real-time each time a recipient:

1. Opens your email — used mostly on campaigns to very small groups
2. Views the video — used on campaigns of any size, and an excellent indicator of real interest from a person who is now better informed about your product or service
3. Clicks a trackable link — usually to download a PDF brochure or take a survey, etc. Another good indicator of genuine interest. 

If any or all of these options were enabled in the campaign setup, you'll receive a real-time Action Alert telling you who took action and what action they took. Here's what they look like:





You can imagine the power of this info...  Now you know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and other contact info.  You can reach out within minutes of their response to your campaign - right when your company and offer are fresh on their mind.

Video Viewers and Trackable Link Clickers are leads now showing interest in your product and/or service. For most campaigns, the faster you follow up, the more likely you are to have a substantive conversation with a receptive audience. 

What you can do to prepare: All Voodoo Automate Action Alerts are sent from support@voodooviral.com. It's a great idea to add this email address to your safe sender list so your notifications don't get trapped in junk or spam. See our post on Adding Voodoo to Safe Sender List for more information.

Voodoo Automated Action Alerts contain the exact information you need to follow up, based on the specific data your Marketing team originally imported for each contact. These lead notifications are like finding needles in the haystack. They often help you schedule appointments and load up your sales pipeline for much greater success over time.

Keep in mind that no prospect or customer likes to be pounced on after interacting with an eVideo campaign. When you follow up with your leads, we suggest a subtle approach, not showing them that you KNOW they intereacted with your campaign, but instead, gently opening the door, like this:

"Hi, [NAME]. Did you have a chance to check out the information I sent about [TOPIC]?
I thought it would be relevant to you."

Usually, your customer or prospect will respond by saying something like, "wow...that's weird, I just watched it!" Which lets you follow up by saying:

That's great! What did you think? Any questions I can answer?"

The idea is to get a conversation started, then leverage your skills as a trusted advisor to provide guidance and insight...and ultimately, to make a sale to someone who becomes a long-term customer. Good luck and happy selling!

Build Campaigns, Business Builder, eVideo Launcher automated action alerts, alerts, lead notifcations, notifications

New Voodoo feature:. Both Business Builder and eVideo users now have a dynamic, system-generated contact list called All Contacts. You'll find the list in your contact lists area (My Contacts). This new read-only list shows all the contacts in your account (including opt outs and contacts used in QuickSends). 

Since the All Contacts list is a system-generated list that constantly changes, you can't attach it directly to a campaign. You can't run Contact List rules on it either.

So what do you use it for?

First, it gives you an easy way to see how many contacts your account is actively managing, and to remove specific contacts from all your lists.

Second, it gives Business Builder users an easy way to create and maintain your own Master Contact List. Then you can set up and run rules to segment your contacts, for example:  

• to segment contacts by sales rep name, zip code, etc.
• to segment by any custom fields (i.e. product type, customer type, lead source, etc.)
• to remove opt-out contacts for an accurate snapshot of your active contact list

This QuickTip shows how easy it is to keep an updated Master List to turbo-charge your list segmentation and eVideo marketing results. 

Voodoo QuickTip #381 - How to maintain an updated Master List

To create your own Master Contact List, simply create the empty list, then import all contacts from your system-generated All Contacts list into your new Master List. 

1. Access My Contacts and click Add New Contact List.


2. Name your list Master Contact List and click Save. 



3. You will be taken to the Contacts tab where you click Import Contacts from Another List. 



4. From the Source Contact List option select All Contacts and for Destination Contact List select your new Master Contact List then click Copy. You now have an editable Master Contact List and you can run rules on it.



If you want to remove the contacts who have opted out from this new Master Contact List and get an an accurate count of active contacts:

eVideo Users can sort their Contacts by the Opt-Out column and manually move them to a new Unsubscribe List.  

Business Builder Users can automate the management of your Opt-Outs by creating a rule: 

1. From the My Contacts page click Manage Rules.



2. From the Manage Rules page click Add New Rule. 



3. Add the new Rule Name (i.e. Remove Opt Outs from Master). Select the Master Contact List in the Apply Rule to contacts in this list. Then click Save Rule Info. 

4. Now you can add your conditions and actions: 

5. For Conditions, add a new condition: Optout = True 

6. For Actions, add a new action: Remove Matching Contacts from List. And add Master Contact List to Contact Lists Applied To.



7. Be sure to Save, Enable and Run Rule.  Once the rule is enabled it will run continuously. No need to come back into your rules and manually run the rule - it is automatic! 

Business Builder users, create your new Master Contact List now by logging into your Voodoo account.

eVideo Launcher users, let us know if you'd like to upgrade to the full-featured version of Voodoo to have access to all the advanced features that save time and make you more successful.

Business Builder, Contact / Database Lists, eVideo Launcher, New Feature, Quick Tip master list, all contacts

This QuickTip explains how to use the new Image Editor to edit images you'll embed in your email templates and the photo used in your Digital Business Card. 

Voodoo QuickTip #211 - New Image Editing Feature

Editing an Image in your Image Library 

1.  Upload your image to the Image Library

2. Click the pencil icon to edit the image. Note:  When you edit an image and save the changes, you are updating the existing image. To keep the original image, make a copy (using the copy icon) first, then make edits to the copy. 



3.  From the Edit File Info window click the Edit photo button. 



4.  The Photo Editor will open and you will have access to many image options. Make your edits and then click Apply and then Save. 



Editing an Image from an Email Template

1.  To edit an image already embedded in an email template, simply right-click on the image (control-click on a Mac) and select Image Properties.  

2.  From the Image Properties window select Browse Server.



3.  Find the Image in the list and click the pencil icon to edit the image. Note:  When you edit an image and save the changes, you are updating the existing image. To keep the original image, make a copy (using the copy icon) first, then make edits to the copy. 



4.  Make your edits to the image and click Apply and then Save. 

Uploading and editing your Digital Business Card Photo:

1.  Go to Personal Settings in the Top Toolbar. 



2.  Click on the Digital Biz Card tab. 

3.  From this screen you can edit the text in your Digital Business Card, upload a new photo and edit your photo.  



4. When making changes to your Digital Business Card photo, it's important to note that in order for the image to be displayed properly in your video frame, we recommend a size of 135:160 pixels. To make this easy for you we have added a crop preset called DBC Photo (4:5) to the Crop toolbar. Just click the Crop button on the toolbar.



5.  To resize you image click the DBC Photo (4:5) button in the toolbar. This will size your photo appropriately. 



4.  Click Apply and Save.  Once you made your changes be sure to also click the Update button from the Digital Business Card screen. 

Business Builder users, try the Image Editor right now by logging into your Voodoo account.  And eVideo Launcher users, let us know if you are interested in upgrading to the full-featured version of Voodoo so you can have access to Image Editing and lots of other features to save time and make you more successful.

Build Campaigns, Business Builder, Email Templates & Image Library, New Feature, Quick Tip photo editing, image editing

Using a Voodoo Contact Form (a/k/a “Capture Form”) let you capture leads that populate directly into a Funnel Contact List. This lets you automate your marketing process, save time and be far more effective with prospect nurturing. 

Just set up one or more Funnel Emails. Each contact added to the Funnel List will receive the emails you choose on whatever schedule you choose!



This QuickTip explains how (and why) to bookmark and/or create shortcuts to your Contact Forms so you access your forms instantly, both in and out of the office.  

Voodoo QuickTip #652 - Easy Access to Contact Forms

Every Funnel has the ability to have a Contact Form that feeds contacts directly into a funnel for drip marketing and nurturing. 

A Contact Form lets salespeople tool add contacts to specific funnel lists quickly and on the go…from any web-enabled device. No need to log into Voodoo to add new contacts to a list. Just open a bookmarked Contact Form, fill out the fields and Submit.

Business Builder Users: Here's how to create a contact form for your funnel.

1.  Go to Funnels & Forms



2.  Click on the Funnel (or create a new one)

3.  Click on the Contact Form tab for details on the Contact Form 



Once you set up your Contact Form (don't forget to Enable it and Save), copy the Contact Form URL.  This is the absolute URL (web) address to access the Capture Form associated with this specific funnel.

For your desktop computer, visit the page and bookmark it in your web browser or create a home screen shortcut.  For your mobile devices, creating a home screen shortcut is usually the easiest way to access the Contact Form. 

Some clarification:
A Bookmark is a saved link to a web page that has been added to a list of saved links. 
A Shortcut is a link to an item (file, folder, program or web page) on your computer desktop or mobile device home screen. 

Here's a list of instructions on how to create a bookmark or shortcut for some common web browsers and devices: 

• How to Bookmark a Web Page in your Web browser
• How to Bookmark a Web Page on the Safari Mobile iPhone App 
• How to Use Web Bookmarks on an Android Phone?
• How to Create a Desktop Shortcut to a Website
• How to Add Websites to the Home Screen on Any Smartphone or Tablet

Business Builder users, give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, well, you can probably guess what I'm going to say... Contact Forms are yet another reason to upgrade to the full-featured version of Voodoo.

Business Builder, Quick Tip, Sales Funnels & Auto Scheduler, Contact Forms Contact forms, lead capture

Many marketers send out a single email broadcast to a contact list and hope for the best. But according to BtoB Online, the average open rate for marketing emails is 19.7%. What about the 80+% that don't open your email after the first send?  Try resending the same campaign to those who haven't opened yet (we call them "Unopens"). You'll probably be surprised how many new Opens you get!

Voodoo now lets you send a duplicate email to your Unopens with just one click—all WITHOUT creating a new email, list or campaign. It only takes a minute.

Voodoo QuickTip #512 - Resend to Unopens

We recommend users visit My Reports (eVideo users visit Tracking Statistics) to check their campaign performance about 24-48 hours after the initial send. Want to send a second email to recipients who haven't yet opened the email?  Just follow these steps: 

1.  Access reports for your campaign: 

Business Builder users access My Reports to view the Campaign Report.  eVideo Launcher users click View Tracking Statistics and select the campaign.
2.  Within the Campaign Statistics tab you can view the basic metrics associated with this campaign. Click on the Unopens metric to drill down and see the Unopens.

3.  From the Unopens detail screen, click the green Resend to Unopened button towards the bottom: 

4.  You will then see a confirmation message asking if you are sure you want to Resend to Unopened. Click OK.

4.  It's that easy!

5.  Business Builders can also access the resend feature from the Send Email page.  Just go to Send Email and you will see a list of all your campaigns:



6.  Then, just click the Resend link next to the campaign you wish to resend to the unopens.   

Wait 24-48 hours after Resending to Unopens then log back in to Voodoo to check your open rate. The new opens will be included in the Campaign Report making your stats cumulative in one easy report: 

Build Campaigns, Business Builder, eVideo Launcher, New Feature, Quick Tip resend, resend to unopens, unopens

Are you taking full advantage of every Voodoo feature?  Voodoo recently launched our streamlined Business Builder interface for full system users.  Despite many improvements to the interface, no functionality has been removed.  This week's QuickTip revisits Voodoo's Built-In Help features within the new interface. (This does NOT affect eVideo Launcher users). 

Let's take a look at our training and help resources so you can maximize results from whichever version of Voodoo you have.

Voodoo QuickTip #222 - Voodoo's Built-In Help

Business Builder Users:

Each time you login Voodoo, you're greeted by the My Dashboard page with a column of buttons on the left showing the main features. There are important learning aids built into the interface. All support options are now located within the Support Menu Bar located towards the top.  

In this bar you have access to the following:

1.  QuickTour



Take a quick look at each Voodoo feature. The first time you log in, the QuickTour will dim your screen and walk you through the system. (Replay the QuickTour anytime through the Dahsboard's Support Menu Bar.)

2.  Video Overview



This is a video tutorial showing the primary features of your Voodoo Business Builder account. This is a great place to start learning how to use your system.


3.  QuickTips Blog



The goal of our blog is to turn you into a Voodoo Superuser.  You'll learn about new features, get QuickTips to help you leverage features more effectively, and discover create ways to use Voodoo. Check out our Voodoo QuickTips Blog Post, Where Did That Feature Go? to get a list of the old feature names and where to find them now.

4.  Virtual Support
Click Virtual Support to submit a ticket to our Support Team.  

5.  Campaign Building Guide



In the Resources section users have access to the "How to Voodoo" Campaign Building Guide. This downloadable PDF explains most features of your Business Builder account in detail and answers the questions that come up while building Voodoo Campaigns and creating re-usable email templates to save time. (You'll also find a link to the guide on the Voodoo QuickTips Blog.) 



6.  Feature Help
Once you access any Voodoo feature, a Feature Help option will appear in the Support Menu Bar. Click this to reveal concise written instructions for that specific feature.  We regularly update these, so please use them.

7.  Feature Video
Once you access any Voodoo feature, a Feature Video option will also appear in the Support Menu Bar. These are in development but will contain short video instructions for that specific feature. 

8.  Voodoo Viral Support Twitter Feed

Follow the Voodoo Viral Support twitter feed @VoodooQuickTips.  This library of tips and tricks will help you get the most from Voodoo and always be up on the latest feature news and  new posts on our QuickTips Blog.

9.  Contact Support Directly
Can't find the answer to your question with all the resources provided above? Call or shoot me an email and I will connect you to the assistance you need.

The recent changes did not affect eVideo Launcher Users, but you may still be interested in where to find your help features: 

1) More Detail on this Step - As you progress through each eVideo Launcher step, you will see an icon for More Detail on this Step. Click this link to watch a Video Tutorial for that step, including written instructions in the right column.  The main dashboard includes a complete overview, while subsequent pages cover each step in detail.
2) Contact Us - Located at the bottom of Voodoo you have access to a Contact Us link. Here you can submit a support center request and someone from our support team will contact you to address any questions or technical issues.

3)  Visit the QuickTips Blog and Voodoo Support Twitter Feed (listed above) to learn about new Voodoo features, get QuickTips to help you leverage all the features of Voodoo, inform yourself about tools to use with Voodoo to maximize results and discover create ways to use Voodoo.  

Business Builder, eVideo Launcher, New Feature, Quick Tip help, video overview, feature help, campaign building guide

There is also a new QuickLinks drop down menu for quick access to Voodoo Features. This drop down is at the top of the main navigation bar. 

Business Builder