This Voodoo feature is a jump-starter and a time-saver — the easiest way to upload your email contacts into Voodoo. 

If you store email address books in more than one place, you're not alone.  Most people have separate personal and professional address books, both locally on their PC and in the Cloud. 

Now you can access common email address books from within your Voodoo account and import contacts directly.  No export-to-import, no field mapping, no pesky csv files — just a few simple steps and you're done.

Voodoo Feature - Import Contacts Directly from Your Address Book

Here's what you do:

eVideo Launcher Users:

1) Step 1: Choose your campaign

2) Step 2:  Choose Recipients, select I want to import contacts from address book and name your contact list

3) Click the Import Contacts from my Address Book button

4) Select your email provider from the list.  If asked, Allow Access. 

5) Your contacts will appear in a checklist.  You can select All or None with the checkbox at the upper left, or select individual contacts.

6) Click Next to import your selected contacts.  It only takes a few seconds!

Campaign Manager Users:

1) Click into the Contact Lists feature.

2) Click Add a New Contact List or Manage Contacts to add contacts to a list that already exists. (Bonus: contacts added to a pre-existing list are automatically de-duplicated.)

3) Select Import Contacts from my Address Book.

4) Select your email provider from the list. If asked, Allow Access.

5) Your contacts will appear in a checklist.  You can select All or None with the checkbox at the upper left, or select individual contacts. 

6) Click Next to import your selected contacts.  It only takes a few seconds!
 

Campaign Manager and eVideo Launcher users can access this feature right now by logging into your Voodoo account. (It works equally well on a Mac or PC.)

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Video is the most powerful way to tell a story.  Personalized and custom-branded video content makes your messages feel more relevant to the people who receive your communications via Voodoo.  

But there's more to Voodoo than video!  Let's take a look at a Sales Magic feature proven to increase your email open rates and click-throughs:

Voodoo Feature - Using Custom Merge Fields in your Subject Lines

It's easy to leverage this type of personalization in your Voodoo campaigns.  When creating or editing an email template here's what you do:

1) Locate the Subject field for your email template.

2) Put your cursor where you want to merge personalized information.

3) Select the custom merge field you want from the Insert Custom Field drop-down list.

4) After making your selection, you will see the custom field name (e.g., RecipientFirstName) right where the merged data will appear in your email Subject line.

5) Don't forget to Save your template.

Of course, if you plan to use first names in your Subject lines, make sure you have first names in your Contact List!

Campaign Manager users, give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, this is just one more reason to consider upgrading to the full-featured version of Voodoo. 

Business Builder, Email Templates & Image Library, New Feature custom merge fields, subject line

One of the most powerful features of Voodoo is fast follow up with your hot leads. How fast you connect with interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you an automated way to know which leads are showing interest in your campaign right NOW. When you get a campaign ready, simply check the designated boxes for Voodoo to notify you in real-time when a recipient:

1. opens your email 
2. views the video 
3. clicks a trackable link  

When any or all of these boxes are checked, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Imagine the power of that...  You know immediately when someone opens, watches or clicks and is ripe for a follow up email or phone call.  You know exactly who they are, including their email address and contact info.  You can reach out within minutes of them interacting with your campaign - the exact moment when your company and offer are on their mind.

Here's how easy it is...

Voodoo Feature #521 - Automated Action Alerts

Both eVideo Launcher and Business Builder users have access to Action Alerts.  The alert notifications Voodoo sends you by email will contain all the information you need for follow up, based on the specific data you've imported for each contact.

Word of advice: If you're sending to a large list, we recommend NOT choosing to be notified about Open Emails to prevent a flood into your in-box!

3)  Click to select the notification options you would like enabled. 

4)  Send your email

5)  Action Alerts are real-time, so you will receive emails immediately after the action has taken place 

So when you are setting up your next campaign, remember Automated Action Alerts. They are part of Voodoo's magic, and can have an extraordinary impact on your results.

Business Builder, eVideo Launcher, New Feature, Tracking Statistics automated action alerts, notifications, hot lead

Many marketers simply send out a single email message to their contact list and hope for the best. But according to BtoB Online, the average open rate for marketing emails is 19.7%.  Would you like to reach more of the 80+% that didn't open your email?  Voodoo can easily help you do just that. 

Voodoo has a builti-in feature allowing you to copy the contacts that haven't opened your email into a list—either creating a new list or adding them to an existing list.  This means you can send a second email to these contacts, and increase your overall open rate percentage. 

Here's how easy it is...

Voodoo Feature #584 - Copy Contacts to a List for Remarketing

Both eVideo Launcher and Business Builder users can easily copy contacts that haven't opened an email into a list.

1)  Login to your Voodoo account

2)  Access My Reports

3)  Select the Campaign/Email you would like to send again to the unopeners  

4)  Click the Unopened statistic which will take you to all the subscribers who have not opened your email

5)  Click the Copy to Contact List button

6)  Select Existing Contact List or New Contact List.  When naming your new list be descriptive (i.e. Campaign Name - Unopened or Campaign Name - Round 1 Unopened)

7)  Click Ok and your contacts are now in the list.

Optimization Tip: Sending a second email to your contacts that haven't opened one of your emails gives you a perfect opportunity to do some optimization testing.  With the second email you can change the subject line or any of the content in your email to test if it increases your open and/or click rates.

Contact / Database Lists, eVideo Launcher, New Feature, Quick Add & Send, Business Builder copy contacts, remarketing

Voodoo tracks and stores Optouts (unsubscribes) automatically, so as long as you’re broadcasting your email campaigns from Voodoo, you never need to worry about this.  You don’t even have to update your records.

If you must synchronize Optouts between multiple email systems, you might occasionally want to export Optouts from Voodoo.

Here’s how (it's actually easier than it sounds):

In your Voodoo Campaign Manager:

•  Select Contact Lists

•  Click Manage Contacts for the list you want (probably your Master List, or perhaps a particular campaign list)

•  Click the "Optout" column header (probably twice) until all the contacts with Optouts checked appear at top of list

•  At bottom right of the resulting list, click Show # (and choose the closest option to the number of opt outs so all Optout contacts are visible)

•  At top left of list, click the selection box next to First Name.  This selects all of the visible contacts. 
  

•  Select or deselect contacts as needed so you have only Optout contacts selected.

•  Now choose Export selected contact(s) to Excel (option near bottom of page) and you’re done.
  

By the way, in the resulting Excel spreadsheet, you'll see the Optout column will have a TRUE label showing the contact has opted out.

Business Builder, Contact / Database Lists, New Feature export optouts