In our QuickTip Blog Post, Leverage Your Voodoo Campaigns for Maximum Results, we shared the importance of measuring your email campaign results.  Measuring campaign performance allows you to improve your response rates and ROI over time. This weeks QuickTip will take you a step further, with an overview of Voodoo's Reports and Statistics and other features. 

24 hours after you launch a campaign, visit your My Reports. Voodoo stats show you key metrics such as open rates, click-through rates and video view rates.    

Remember, stats are just percentages—what REALLY matters is the end-result.  On your own or with other colleagues, develop a plan to follow up with contacts who show interest in your campaigns. Voodoo clients have had tremendous results when they follow up directly—especially within an hour of the click-through! 

Voodoo offers multiple reports (and report formats).  This tip highlights one of them, so we encourage you to log into your account and surf around the Reports and Statistics area. 

Voodoo QuickTip: Overview of Reports and Statistics

NOTE: eVideo Launcher users access Tracking Statistics from the View Tracking Statistics button when they login. Please note:  not all features  mentioned below are available to eVideo Launcher, users but basic reports are available.

Voodoo Business Builder users access Reports and Statistics from the My Reports icon or the QuickLinks drop down menu on the Dashboard. 

Upon accessing Reports and Statistics, Business Builder users will see a Report Type filter. Here you will select which types of campaigns you are wanting to review  Campaigns, Quick Sends, Sales Funnels:



Select the report you want, then check the box for the particular campaign you wish to review.  Check more than one box to compare the stats of the selected campaigns:

If you select just one campaign, depending upon campaign content, there will be up to 6 different reports available:  

• Campaign Performance Report - key metrics in one chart and report
• Send Statistics Report - metrics in the report focus on the email broadcast
• Click-Through Summary Report - see how many people clicked-through any of the available links in your email
• Video Interactions - see how many people viewed your video (and who they are), then how many re-viewed it or passed it along
• Trackable Link Interactions - see what trackable links have been clicked and who clicked them. Campaign Manager users can create follow up contact lists from this window
• Survey Interactions - check on your survey response rates and review individual survey responses

Remember, only applicable reports will appear in the drop-down menu for each campaign. For example, if you don't have any Trackable Links in your campaign, you will not see the Trackable Link Interactions Report in the drop down menu. 

Both eVideo Launcher and Business Builder users have access to the Campaign Performance Report. This report gives you an overview of the key metrics used to determine the performance of your campaign.  

From this report screen you can easily toggle to other reports using the drop-down menu at the top.  All reports present your statistics in both graphical and list formats. You can click on each metric to get a more detailed view, and you can export that data in a different file format—great for making call sheets.  

Once you click one of the metrics in the list, the detail window will list all contacts who performed that action (opened, clicked, etc).  Here's a sample of the Video Views detail: 

All 6 reports have similar features but focus on different metrics.  

Login to your Voodoo account now to take a look at the other reports that are available: Send Statistics Report, Click-Through Summary Report, Video Interactions, Trackable Link Interactions, Survey Interactions and see how your campaigns are performing.

Check your statistics often, and make use of Voodoo's Automated Action Alerts to improve your campaign performance and most importantly to follow-up with your hot leads right away.  

eVideo Launcher, Quick Tip, Tracking Statistics, Business Builder tracking statistics, stats, statistics

An important step with email marketing is measuring your results.  By knowing how your campaigns are performing, you can consistently improve your response rates and ROI. 

Generally, the first place to go after you launch a campaign is Tracking Statistics (accessed from the View/Edit section of your dashboard). Stats show you the most common key metrics such as open rates, click-through rates and video view rates.    

It's important to get some perspective on these numbers.  Open rates are an obvious example. Do you have a 3%, 10% or 25% Open Rate? Numbers can be drastically different depending on the audience of each campaign. The currency of your list, the topic of the email and the campaign content also have a marked effect on Open rates. For example, 3% might be a good response when sending to a large prospect list of cold leads, but it would be disappointing for a list of current customers.  FYI—15-16% is the open rate average across ALL Voodoo campaigns from all clients. 

When first starting out, it's a good idea to do some web research to find out the open and click-through benchmarks for your industry. But over time, you'll want to compare your own campaigns against your other campaigns.  Get an idea of what your campaign averages are, so you can work to improve your response rates over time.  

Ultimately, stats are just percentages, and what REALLY matters is results.  Make sure you have a plan to follow up with contacts who show interest in your campaigns.  With a well-crafted subject line, an email Open is and indicator of real interest.  And recipients who actually click-through to other content and/or view a video are where your efforts will produce results most quickly.  Voodoo clients have had tremendous results when they follow up (especially within an hour of the click-through). 

Voodoo Quick Tip: Leverage Your Campaigns for Maximum Results

Following up with your contacts is a critical component of a successful campaign.  This quick tip will show you some ways to utilize Voodoo features for easy follow up with recipients who have show interest in one or more of your campaigns.  

1.  Most Interested Contacts and New Opportunities from Your Dashboard (Campaign Manager Users Only)

Don't have a lot of time for follow up? Business Builder users can log into Voodoo daily and immediately see their Most Interested Contacts on the Dashboard.  It's easy to see which contacts have been most engaged with your Voodoo outreach over time.  This box shows you your top 20 responders with the most responsive contact at the top of the list. Just click any name to go directly to that contact's information. 

Above Most Interested Contacts you will find New Opportunities.  In this box, you see instantly updated responses from your Campaigns and Sales Funnels. This box always shows your 20 most recent prospect and customer responses from newest to oldest.  Click any name to go directly to that contact's info. 

2.  Automated Action Alerts

One of the most powerful features of Voodoo is our Automated Action Alerts.  These alerts, available to both eVideo Launcher and Business Builder users, enable you to follow up with your hot leads fast. How fast you respond to interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you a fully automated way to know which leads are engaged with your campaign right NOW. Voodoo can notify you in real-time when a recipient:

1. opens your email 
2. views a video 
3. clicks a trackable link  

When any or all of these options are enabled, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Get step by step instructions on setting these up on our Automated Action Alerts Blog post. 

3.  Automated 3-Day Stats 

All Voodoo users can choose to have a daily statistics report sent via email for the first 3 days of a campaign—the most critical days.  Automating this task allows you to check the results of your campaign and follow up immediately with contacts that interact with your emails and linked content.

Learn more about Voodoo's Automated 3 Day Statitics. 

4.  Creating Contact Lists for Following Up

We recommend created separate contact lists for those contacts that have interacted with your campaign.  Segmenting out these contacts allows you to follow up with them easily, either by email or a phone call.  

5)  Click the Copy to Contact List button at the bottom.


6)  Select Existing Contact List or New Contact List.  When naming your new list be descriptive (i.e. Campaign Name - Clickers or Campaign Name - Round 1 Clickers)
5)  Click OK and your contacts are now in the list.

Business Builder, Contact / Database Lists, eVideo Launcher, Quick Tip, Tracking Statistics automated action alerts, benchmarks, kpi, remarketing, results

To leverage the power of Voodoo, you need high-quality Contacts in your system.  Where can you get names and email addresses of Known Contacts to "seed" your Voodoo account without purchasing non-permission-based lists that make you a spammer?  This Voodoo QuickTip will help you with some creative thinking to discover sources of contacts available to almost anyone.
 
Voodoo QuickTip - Sources for Contacts to Import into Voodoo

1)  Start by importing your Address Book from your Current Email System. Voodoo has a great time-saving feature that allows you to import directly from the most popular email systems including:  Gmail, Yahoo Mail, Hotmail, Outlook and Apple Mail. Check out our blog post on how to use this feature: Import Contacts Directly from Your Address Book.  

2)  Next, consider exporting contacts from your Contact Management Application. You might need to explore your app’s help menus to learn how to export your selected data in CSV format. Most apps do this in their sleep! Just Export or Save As a CSV (Comma Separated Values) file.  If you are a Salesforce user check out our post on Importing Contacts & Leads from Salesforce. 

 3)  Another excellent source of known contacts is your LinkedIn account. Here are step-by-step instructions on Exporting Your LinkedIn Connections and Importing into Voodoo.

4)  Check with your Sales Staff for contacts in their Personal  and LinkedIn Lists. 

5)  If you run Events or Tradeshows check for any Manual Lists, Scanned Leads or Exhibitor Attendee Lists. In some cases, exhibitors are entitled to a permission-based list of attendees as part of their booth fee.

6)  Brainstorm with your team about any other Freestanding Lists that may be stored in Excel somewhere. You would be surprised at how many of these lists actually exist. 

7) Don't forget your most fertile list of all: Current Customers.  It's easy to get so caught up in prospecting and finding new leads that we forget about our current customers.  They are already sold on you and your services, and many of them probably don't know about some of the new products and services you can educate them about using the email and video content in your Voodoo system.

The most important thing to remember is always review your list to comply with anti-spam law and to be sure you are emailing people who have expressly given permission, have an established business or personal relationship with you, and a legitimate interest in your content, company, or what you offer.

eVideo Launcher and Business Builder users: brainstorm today about where you can find high-quality Contacts and add them to your lists by logging into your Voodoo account.  

Business Builder, Contact / Database Lists, eVideo Launcher, Quick Tip, Salesforce address book, contacts, funnel contacts, LinkedIn

Sometimes you may need to remove a Contact from a Funnel.  This contact may be in a Funnel where multiple emails are still scheduled to go out, and you wish to stop them from receiving any of them.  

The best way to remove them from the Funnel is to simply remove them from the contact list associated with the Funnel. We always recommend creating (and with a similar name to the Funnel) a new contact list for each Funnel so you can easily maintain the contacts. So in this case, you can follow these simple steps:

1) Login to your account, and access My Contacts from the left navigation

2) Search for the Contact you would like to remove from the Funnel

3) Find the Contact in the search results and click the pencil to the left to Edit the Contact Record

4) Click on the Contact Lists tab

5) Click on the Contact List that is used for the Funnel to select it and then click the Remove button.

6) Then click Save

The Contact is now removed from the Funnel and will not receive any additional emails in the Funnel. 

Important Note: 

When accessing the Reports and Statistics for the Funnel. Any stats associated with the contact that have been removed will still remain in the Statistics Snapshot. But if you drill down into a stat (i.e. Opens) the contact will not be in the list.

Quick Tip, Sales Funnels & Auto Scheduler, Business Builder removing contact from funnel, stop funnel emails, funnel contacts, funnel

Nothing matches the power of video to convey information and make customers bite.  So why not take advantage of your powerful video library in Voodoo, and leverage it in other ways? 

An important way to promote your business is through your standard Email Signature - your name, contact information, logo and other links that get added to every email from your standard email app (e.g., Outlook or Apple Mail).  Since email is tool you use everyday in your business, try adding one or more video links to enhance your signature. Take a look at the example below:  


It's quick and easy. Here is how to obtain the video link addresses (URLs) you will need to add to your signature:

Voodoo Feature #215 - Enhance Your Email Signature with Voodoo Video

Follow these steps to obtain the URL for the video you want linked to your email signature:

4) Copy the entire link from the URL bar at the top of your web browser window.

5) Since the URLs are often long, we recommend you use the Google Link Shortener or

Voodoo Business Builder Users:

1)  Login and access My Videos.

2)  Click the green Video Link play arrow for the video you want to post.

3) Copy the entire link from the URL bar at the top of your web browser window.

4) Since the URLs are often long we recommend you use the Google Link Shortener or

any number of other free services to make it short. 

5) Use the shortened URL as the link from your email signature (which you set up in your regular email app)

6)  If you would like to use Voodoo's Trackable Links to track Click-Throughs from your email signature or your website, please click here to read how to post Voodoo links on social media to learn how to set it up.

 
Also, be sure to check our our post on Using Customized Videos on Your Website for another way to use your Voodoo videos.

eVideo Launcher, Quick Tip, Video Library & Trackable Links, Business Builder video, email signature

The Voodoo team always looks for new ways to reach out to share information and resources with our users, and to get your feedback. 

We hope you find our bi-weekly New Features and QuickTips emails valuable. We will keep sending them, but we've also wanted an additional resource for users—one that would allow us to produce new content more frequently and archive past content for easy reference.

We are excited to announce the new Voodoo QuickTips Blog.  The goal of this blog is to turn every user into a Voodoo Superuser.  This will be a resource for all things Voodoo including:

• Learning about New Voodoo Features
• Getting QuickTips to help you leverage all the features of Voodoo
• Informing yourself about tools to use with Voodoo to maximize  results
• Discovering creative ways to use Voodoo— including ones you've never thought of!

We've "seeded" the blog by posting the conteht of all previous New Features and QuickTips emails along with other resources previously available in the QuickTips Vault.

Campaign Manager Users can access the QuickTips Blog by logging into their account and clicking the Voodoo QuickTips link towards the lower right.  The blog will replace the previous vault.  All the same content will still be available to you, plus many new items.



eVideo Launcher Users can access the QuickTips Blog by logging into their account and clicking the Voodoo QuickTips Blog link in the blue bar towards the bottom.

All Users  - Get the most from every Voodoo feature by following Voodoo Viral Support on twitter: @VoodooQuickTips.  This library of tips and tricks incudes helpful marketing advice and will help you get the most from Voodoo with links to each new blog post and more.  Click on this icon to visit twitter, then click Follow.  

Business Builder, eVideo Launcher, Quick Tip blog welcome, how to access, help

Like all commercial email providers, Voodoo's servers utilize an outgoing Throttling Rate to slow the sending process. 

This is a built-in anti-spam measure, to prevent Voodoo and our clients from being perceived as email spammers by receiving servers—and potentially getting blacklisted as a result.There are notable benefits of a slower throttling rate.

1) Higher Deliverability—Slower broadcast speeds almost always result in higher deliverability rates and fewer problems with receiving ISPs' and companies' spam filters and firewalls.

2) Manageable Customer Service—Another benefit involves your ability to provide improved customer service and response. A slower-paced email broadcast helps you control how quickly people respond to a given offer, so your staff is not overwhelmed by the need for immediate personal follow - up. For cases like this, Voodoo allows clients to dial back the send rate all the way down to 10 emails per hour—a trickle by commercial email standards. With email throttling, the best choice is always the slowest choice you are comfortable with.

Voodoo Default Send Rates

Voodoo clients have a maximum send rate of 600 emails per hour, so calculate your delivery times accordingly. For example, at a send rate of 600 emails per hour, a broadcast to 1800 contacts will take just over 3 hours to complete. Any Voodoo client can apply for approval and installation of a doubled throttling rate for an additional fee. Approval is at Voodoo’s sole discretion, and based on certified assurances that the client adheres to strict anti-spam emailing policies and utilizes only "clean" double-opt-in lists in their Voodoo accounts.

Build Campaigns, Business Builder, Deliverability, eVideo Launcher, Quick Tip email, throttling, speed