Using Social Media Scheduling Tools with Voodoo

24. September 2018

Social media can be an effective way for you to generate more traffic and attract more prospects. But managing all the content across different the different social media networks can be time-consuming, and it can be difficult to keep consistent with posting content. 

Some of our users log into each separate network (i.e. Twitter, LinkedIn, Facebook, Google+) individually and post content including Voodoo videos. This can work for some businesses, especially if you are used to logging into each network daily.  But most people get busy and stop sharing content on a consistent basis.  
 
There are tools available for social media to help you stay organized and consistently post to multiple networks. Social media management tools can assist you with curating, scheduling and reposting content on a daily basis across all the different networks. You can login and schedule all of your posts out for a month (or any timeframe). You can quickly share your posts across different networks on different days and times.  

Of course, there are many tools available.  If you simply google social media management tools you will see many different options. Some of these options are even free and some have upgraded features that are only a few dollars a month. I'm just going to talk about two of the options available for you, but I highly suggest reviewing much more to determine which one will best meet your needs. 

Hootsuite
Hootsuite is used my many Voodoo clients. You can use Hootsuite to follow other sources on social media, allowing you to easily share content across your networks. You can also post your own original content, including videos from Voodoo. It allows you to schedule your posts and also search across the different networks. 

Buffer
Buffer is another popular tool used by many Voodoo clients. Buffer is very similar to Hootsuite, but it also has an auto-scheduling feature that will auto-schedule your posts for optimal times. It also has a re-buffer feature allowing you to repost your most popular content. 

If you want to be more active on social media, we highly suggest using a social media management tool.

Resources for you to start learning more about these tools:  

From Social Media Examiner, 5 Social Media Management Tools to Save Time:  
https://www.socialmediaexaminer.com/5-social-media-management-tools-to-save-time/

Voodoo QuickTip Blog Posts: 
Best Practices for Posting to LinkedIn
http://www.voodooviral.com/Tips/post/Best-Practices-for-Posting-to-LinkedIn.aspx

Best Practices for Posting to Twitter
http://www.voodooviral.com/Tips/post/Best-Practices-for-Posting-to-Twitter.aspx

New Thumbnail Images for Posting Voodoo Videos to Social Media 
http://www.voodooviral.com/Tips/post/Best-Practices-for-Posting-to-Twitter.aspx

5 New Tech Upgrade Video Teasers 
http://www.voodooviral.com/Tips/post/5-new-Tech-Upgrade-Teaser-Videos-now-in-your-Voodoo-account.aspx

Build Campaigns, Business Builder, Campaign Manager, Quick Tip, Social Media, twitter, Voodoo Video Brandcaster, Voodoo Video Club

Using MailChimp to Send and Track Voodoo Videos

24. September 2018

If you have the type of Voodoo account that doesn't use our email engine and tracking tools, how can you email and track video content from your video library?

MailChimp is one way to consider. It's an email marketing service provider that offers free accounts up to 2,000 contacts. In this QuickTip, I'll walk you through creating an email in MailChimp linked to a video in your Voodoo account.

Create an Email in MailChimp

The first step is to create an email template in MailChimp.  Login to your MailChimp account. Click Create Campaign > Create an Email. Name your campaign. Then choose the list of contacts you want to receive your email and click Next

Add a subject line and the 
additional details for the campaign. The options for Track opens and Track clicks will automatically be selected — keep those options enabled and click Next

Next, you will create your email. Select a template and then add your content. The best way to link to a video in Voodoo is to insert a thumbnail image of the video, and then link the thumbnail to your video's unique URL from Voodoo. 

In this example, the image of the video is "clickable", i.e. link to the video's URL address. I've also included a link (to the same video) in the body text of the email. 

To help you save time creating email content, social posts and website galleries, we offer a free set of thumbnail images for our Exclusive Telecom Prospecting Videos.  Click here to access our dropbox folder and download the image thumbnails.

We've also created a set of free thumbnail images for Mitel videos. Click here to access these images
Where do I get t URL for linking?
We recommend using the email URL from your Voodoo Video Library. To find this URL, login to Voodoo and select the video you want to send in your email. Click the Share button, select the yellow Email icon. Your default email client will open with content pre-populated. Simply copy the complete URL address from the email body text and paste it as the "link to" URL for your M
ailChimp email.  

Video Link-Click Tracking
MailChimp will provide your detailed reporting and click tracking for the individuals who click your video link. Video Brandcaster and Voodoo Video Club users can also check their Statistics to confirm the total number of clicks to the video's URL. 

When a recipient clicks a link with your Email URL, it is tallied in your Voodoo Email clicks. This allows you to compare the volume of clicks with your other social marketing tactics, e.g., Facebook, LinkedIn, etc. 

Don't want to utilize Voodoo's Email click stats? Then simply click View for your chosen Voodoo video, and copy the resulting URL from your browser's URL bar. Link that address to the thumbnail in your MailChimp template.

Sending Your Email 
Once you have made all your edits to your email template, click Next. Be sure to save and test your email. Use the Preview and Test menu option to preview your message and send yourself a test to review how the email will look in most inboxes.  When you are ready, click Send or Schedule

MailChimp Standard Reporting

MailChimp allows you to review individual campaign reports. Access Reports using the Reports menu. 



MailChimp Link Click Tracking
The reporting in MailChimp will also include the email address of who clicked the link. You can use this list to follow up with contacts who viewed your video. (Note: Unlike Voodoo accounts with email and video click tracking, MailChimp does NOT send Video View notifications. You will need to login to MailChimp and access your reports to see this information.)   

Voodoo Video Brandcaster, Voodoo Video Club

How to Login to Your Voodoo Video Club Account

14. November 2017

Login to your Account & Billing area by clicking here. (Bookmark the page on all your devices for easy access wherever and whenever you want.)

 

Your Account Email Address is permanent:

 

Each Voodoo Video Club account requires a unique Account Email Address, which is also your Login email address. Your Account Email Address cannot be changed and can only be assigned to one account.

 

Note: Your Video Frame Email Address may be changed.

 

After logging in to your Voodoo application, you can change the email that is displayed in the video frame. Visit your Personal Settings at the upper right, make changes and Save. (This will not affect your Account (login and billing) email address. 

 

Once your account status is authenticated, you'll see a red button to access your Voodoo Video Club app and personal Video Library.

 

Lost Your Voodoo Video Club Account Login Info? 

 

If you forget your Account Email or password, attempt to access your account by clicking here. Then click the Lost your password? link (see photo below). Enter your Account Email Address — the one you used to sign up for Voodoo Video Club.

 

[Remember: your original signup address (“Account Email Address”) may be different from the one you've entered in the Personal Settings area and which appears publicly in the footer of your branded video frame.]

 

Our system will send you an email from support@voodoovideomarketing.com with instructions to reset your password and gain access to your account.

 

If you don’t receive it within a few minutes, follow these steps:

1) Check your spam or junk folder.

2) Add support@voodoovideomarketing.com to your safe sender list.

 

 

Important Note:  Remember, you cannot change your username. The user name you signed up with is your permanent account identity for login authentication and cannot be changed.

 

Update Email or Contact Information on your Video Frame

 

While you cannot change the username (your Account Email Address) that you use to login with, you CAN change the email and contact information displayed on your video frame.

 

To do so, make sure you are fully logged into the Video Library of your Voodoo Video Club app. Select Personal Settings (the little person icon near the upper right).

 

A panel opens allowing you change the information that appears publicly in your video frame footer. Want to hide something, like your phone number? Simply put a dot (.) in any field you'd like to hide. (To hide your address, please contact Voodoo support.)

 

Remember to click Save before exiting Personal Settings. These changes are universal: the footer for all your videos will instantly reflect your new settings.

Voodoo Video Brandcaster, Voodoo Video Club , ,

How to Design Your Own Custom-Branded Voodoo Video Frame

31. October 2017

A huge benefit of using Voodoo is that every video sent from Voodoo, or posted on social media, is automatically custom-branded with your company logo, colors, tag line, etc. Each recipient knows the video comes from you and your company, even when you're representing another vendor's product.

This custom-branding takes place on your Voodoo video frame (the header and footer that wraps around each video). Your frame puts you in the spotlight by branding every video in your library and directing all responses to back to you. 

When you came on board, it's likely that Voodoo's award-winning graphic designers customized your video header to feature your logo and company colors. But did you know you can design your own video frame?  

Voodoo's video frame consists of 2 sections: the header (Upper) and footer (Lower). The header is shown above the video, and the footer is directly below it. 





Video Frame Header
Most users feature their logo and tagline in the header.

Using our Photoshop (PSD) header template, you can customize the header however you like.

Video Frame Footer (Lower)
The footer is where your contact information is automatically displayed, including individual contact info and company information (i.e., company name, address and website address).
This contact information is dynamically displayed whenever the video link is clicked.  Your information is pulled directly from your Personal Settings. Note:  When you make changes to your Personal Settings, the changes affect the frame for all videos in your account. 

Use our Photoshop (PSD) footer template to modify the color of the divider line at the top of your footer. Some users place a logo bug or other graphic in the center of their footer, however, many users leave the entire area blank so there are no visual conflicts when the frame is viewed in any web browser on any device.


Template Files 
Here are Photoshop (PSD) template files for you to use to create your own header and footer:  

http://www.interactiveemailmessage.com/VBC/VideoBrandcaster-Header-Template.psd
http://www.interactiveemailmessage.com/VBC/VideoBrandcaster-Footer-Template.psd


These templates are pre-formatted to the correct size and resolution and include some sample frame designs for inspiration. Use these templates as a starting point, then make changes to reflect your company's unique brand personality. 

After creating your designs with the PSD files, export your header and footer (separately) in .jpg format. Use File > Export > Quick Export as JPG or File > Export > Save for Web (Legacy). We suggest JPG, Maximum Compression Quality, Quality 100.

When you have the files exported, email them to support@voodooviral.com referencing your username and we will take care of the rest. 

Business Builder, eVideo Launcher, Quick Tip, Voodoo Video Club, Voodoo Video Brandcaster , ,

Best Practices for Posting to LinkedIn

13. September 2017

LinkedIn is a social networking site aimed specifically at the business community. It's the world's larget professional networking with hundreds of millions of members. If you want to expand your business' reach and connect with prospects and customers, LinkedIn is a great choice.

This QuickTip covers best practices for posting Voodoo content to LinkedIn. FYI — there are many online resources about the best ways to use LinkedIn, but here are some suggestions for Voodoo users: 

What to Post
Unlike Twitter, your posts on LinkedIn can contain up to 1300 characters or five lines of text. But like Twitter, don't make your posts all about you. The content you share should at least 2/3 helpful content and no more than 1/3 promotional content. It's easy to find or "curate" helpful content to share with your followers. Tools like Buzzsumo
 can help identify the most popular content by topic. 

Be Consistent 
Post frequently and consistently. We recommend using a social posting tool like Hootsuite or Buffer which allow you to post to multiple social media feeds simultaneously and schedule your posts in advance. Buffer offers a "rebuffer" feature where you can re-post past content with a single click.

Best Times to Post
According to SproutSocial, the best times to post on LinkedIn

  • Tuesday through Thursday are the most recommended days to post
  • Noon and 5 p.m. Tuesday through Thursday are the most optimal times to post
  • Least optimal posting times include every day from 7 p.m. to 6 a.m.
  • Least optimal posting days include Saturday and Sunday
  • Safe to post 8 a.m. to 5 p.m. on weekdays
Share Videos
Our most important tip is to share high quality content — content your connections will find helpful to their business success. It's okay to post some promotional content aimed at new prospects. Voodoo's exclusive prospecting videos are ideal for this purpose, particularly the Tech Upgrade teaser videos now available in Voodoo telecom accounts.
Posting to Twitter

These  extra-short videos are specially designed for posting to social media and driving traffic to you and your website. The videos are about 2/3 informational and 1/3 promotional in and of themselves, so they're generally perceived as a "soft sell" by people who watch them. Your prospects (and existing customers) quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 


Tracking the Number of Click-Throughs

Want to track how many people watch the videos you post on LinkedIn and other social networking services?  It's easy. Just QuickSend yourself a Voodoo campaign and create your post using the video link it generates. Learn how with Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts.

What are you waiting for? Login to your Voodoo account and review your video library for what you'd like to use on LinkedIn. There is a lot of engaging content in your Voodoo account and unlimited ways to utilize it on social media.

Build Campaigns, Quick Tip, Social Media ,

Best Practices for Posting to Twitter

16. August 2017

Twitter is a prominent social media platform well-known for its ability to reach large groups in real-time. It can be surprisingly effective for businesses seeking to expand their reach and connect with prospects and customers.

This QuickTip covers best practices for posting Voodoo content to Twitter. FYI — there are tons of online resources about the best ways to use Twitter, but below are some key recommendations for Voodoo users: 

What to Tweet
Each tweet can have a maximum of 140 characters, so always keep your messages short and concise. Don't make your tweets all about you. Instead, tweet at least 2/3 helpful content and no more than 1/3 promotional content. It's easy to find or "curate" helpful content to share with your followers. Tools like Buzzsumo
 will help you find the most popular content by topic. 

Be Consistent 
Post frequently and consistently. We recommend using a social posting tool like Hootsuite or Buffer which allow you to post to multiple social media feeds simultaneously and schedule your posts in advance. Buffer offers a "rebuffer" feature where you can re-post past content with one click.

Best Times to Tweet 
According to SproutSocial, the best times to post on twitter

  • Monday Through Thursday are the best days to post
  • Thursday is the single best day to post
  • Noon on Thursday is the most active time in the week
  • Safe to post on any weekday between noon and 3 p.m.
  • Early mornings and late nights are the least optimal posting times
Share Videos
Our most important tip is to share high quality content — content your followers will find helpful to their business success. It's okay to post some promotional content aimed at new prospects. Voodoo's exclusive prospecting videos are ideal for this purpose, particularly the Tech Upgrade teaser videos now available in Voodoo telecom accounts.
Posting to Twitter

These  extra-short videos are specially designed for posting to social media and driving traffic to you and your website. Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 


Use Images to Draw Attention 
According to Twitter, Tweets with photos receive an average 35% boost in Retweets. That means driving more eyeballs to your content, and more prospects learning about the products and services your company offers. Voodoo offers thumbnail images free of charge right here. These images are generally unnecessary for Facebook and LinkedIn, which pull video thumbnails automatically. However, the images are important to increase engagement when posting Voodoo videos to Twitter.

Click here for Hootsuite's handy cheat sheet on best image sizes for each social network. Make sure to size images appropriately for best results. 

Tracking the Number of Click-Throughs
Want to track how many people watch the videos you post on each social networking service?  It's easy. Just QuickSend yourself a Voodoo campaign and create your post using the video link it generates. Learn how with Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts.

What are you waiting for? Login to your Voodoo account and review your video library for what you'd like to use on Twitter. There is a lot of engaging content in your Voodoo account and unlimited ways to utilize it on social media.

If you have any questions about using Voodoo with social media, feel free to contact us at support@voodooviral.com.  

,

5 new Tech Upgrade Teaser Videos now in your Voodoo account

10. July 2017

Voodoo just created a new video tool to generate leads and increase sales through video marketing. Login now and you'll find 5 new Tech Upgrade teaser videos in your account.

These extra-short videos are specially designed for posting to social media and driving traffic to you and your website. 
Prospects who watch them quickly discover how costly it is to use old communications technology in today's customer-centric business environment. 

All 5 teasers are quick attention grabbers with an entertaining payoff — and they're all under 22 seconds long

  1. Map vs GPS:  Old vs. New Business Technology (:15)
  2. Is Your Business Phone Costing or Making You $$$:  Importance of a Business Phone Upgrade for Profitability (:16)
  3. Don't Work Blind:  New Technology gives your the Insight to Earn More (:16)
  4. The Old Technology Time Bomb:  Old Phone Systems are Ready to Explode (:18)
  5.  Don't Let Someone Eat Your Lunch:  Business Competition requires Quick Response (:21)
Is Your Business Phone Costing or Making You $$$

You can post these as often as you like in your twitter, LinkedIn and/or Facebook feeds. Just grab a link from your Video Library, write a little something fun and post. The videos play in your customized frame with your logo and contact information, so all viewer response comes straight to YOU.

Twitter posts will get even more engagement if you also add a thumbnail to you post. We've created thumbnail images for each video and you can grab them here: 
https://www.dropbox.com/sh/h57d1qii07h444e/AACDj2t9KAhrl6SxVTFHbJo-a?dl=0

For more information on posting to social media, and tracking the number of views your videos receive, check out our blog post:  Voodoo Feature #502 - How to Post Trackable, Personalized Videos on Your Social Media Accounts

These Tech Upgrade teasers are one more competitive advantage you get from Voodoo — and nowhere else. Now you can use super-short-form video in your social media to generate:

 Higher Click-Through Rates (CTR)
 Higher Engagement Rates
 Higher Conversion Rates


All 5 videos are ready to use right now! 

 


Build Campaigns, Business Builder, Email Templates & Image Library, eVideo Launcher, New Feature, Quick Tip, Social Media, Video Library & Trackable Links , ,