Adding a File to Trackable Link

28. August 2014

Voodoo's Trackable Link feature allows you to create a link to anything online, then you can embed it in your email template, survey or post to social media or website.  Having the link be "trackable" allows you to track the clicks to it using Voodoos  Reports and Statistics

But did you know that Voodoo Business Builder users can also upload a file to create a Trackable Link in the Trackable Link details screen? This allows users to easily add linked files (that are trackable) to your email templates.  

Just follow these steps to Upload a File to a Trackable Link:

1.  Login to your Voodoo account and access Trackable Links by either going to Customize Emails then Trackable Links or using the QuickLinks drop down menu.

2.  Click Add Trackable Link 

Add New Trackable Link

3.  Enter the information for your Trackable Link 

Link Name:  Enter a name for your Trackable Link. This name is only used for your reference in the system.

Custom Tag Name:  Enter a custom identifier name that will show up in your custom fields drop down menu when creating an email template

Link URL:  Here you will click upload a file (instead of using a link).  Select Upload File and browse to find the file on your computer.

Description: This will display a description for your trackable link that is used for your reference only.

Link Display Text: This is the text that will be displayed for the link to your custom Trackable Link. This is the text that will show in your email template. 

4.  Save the Trackable Link. 

6.  Now, when you are in your email template you can easily insert this Trackable Link into the text.  Scroll down below the email text and find the option for Trackable Link under the Customization & Tracking Options:

7.  Using the drop down menu select your Trackable Link and click Insert. Be sure to save your Email Template

Once you launch your campaign, visit My Reports to view stats on your Trackable Links

New Feature, Tracking Statistics, Video Library & Trackable Links, Business Builder ,

Overview of Tracking Statistics

25. August 2014

In our QuickTip Blog Post, Leverage Your Voodoo Campaigns for Maximum Results, we shared the importance of measuring your email campaign results.  Measuring campaign performance allows you to improve your response rates and ROI over time. This weeks QuickTip will take you a step further, with an overview of Voodoo's Reports and Statistics and other features. 

24 hours after you launch a campaign, visit your My Reports. Voodoo stats show you key metrics such as open ratesclick-through rates and video view rates   


Remember, stats are just percentages—what REALLY matters is the end-result.  On your own or with other colleagues, develop a plan to follow up with contacts who show interest in your campaigns. Voodoo clients have had tremendous results when they follow up directly—especially within an hour of the click-through! 


Voodoo offers multiple reports (and report formats).  This tip highlights one of them, so we encourage you to log into your account and surf around the Reports and Statistics area. 

Voodoo QuickTip: Overview of Reports and Statistics

NOTE: eVideo Launcher users access Tracking Statistics from the View Tracking Statistics button when they login. Please note:  not all features  mentioned below are available to eVideo Launcher, users but basic reports are available.

Voodoo Business Builder users access Reports and Statistics from the My Reports icon or the QuickLinks drop down menu on the Dashboard. 

Upon accessing Reports and Statistics, Business Builder users will see a Report Type filter. Here you will select which types of campaigns you are wanting to review  Campaigns, Quick Sends, Sales Funnels:


Report Type Filter

Select the report you want, then check the box for the particular campaign you wish to review.  Check more than one box to compare the stats of the selected campaigns:


Compare Stats


If you select just one campaign, depending upon campaign content, there will be up to 6 different reports available:  

  • Campaign Performance Report - key metrics in one chart and report
  • Send Statistics Report - metrics in the report focus on the email broadcast
  • Click-Through Summary Report - see how many people clicked-through any of the available links in your email
  • Video Interactions - see how many people viewed your video (and who they are), then how many re-viewed it or passed it along
  • Trackable Link Interactions - see what trackable links have been clicked and who clicked them. Campaign Manager users can create follow up contact lists from this window
  • Survey Interactions - check on your survey response rates and review individual survey responses

 

Remember, only applicable reports will appear in the drop-down menu for each campaign. For example, if you don't have any Trackable Links in your campaign, you will not see the Trackable Link Interactions Report in the drop down menu. 

Both eVideo Launcher and Business Builder users have access to the Campaign Performance Report. This report gives you an overview of the key metrics used to determine the performance of your campaign.  

From this report screen you can easily toggle to other reports using the drop-down menu at the top.  All reports present your statistics in both graphical and list formats. You can click on each metric to get a more detailed view, and you can export that data in a different file format—great for making call sheets.  

Once you click one of the metrics in the list, the detail window will list all contacts who performed that action (opened, clicked, etc).  Here's a sample of the Video Views detail: 

All 6 reports have similar features but focus on different metrics.  

Login to your Voodoo account now to take a look at the other reports that are available: Send Statistics Report, Click-Through Summary Report, Video Interactions, Trackable Link Interactions, Survey Interactions and see how your campaigns are performing.

Check your statistics often, and make use of Voodoo's Automated Action Alerts to improve your campaign performance and most importantly to follow-up with your hot leads right away. 
 


eVideo Launcher, Quick Tip, Tracking Statistics, Business Builder , ,

eVideo Launcher - Previewing Videos

14. August 2014

Voodoo has now made it easier for eVideo Launcher users to preview their videos in their custom branded video frame

You can preview each of the emails and now also the videos that are associated with the specific campaign by clicking on the email & green play arrow button icons. 

Previewing the videos also allows for copying your unique branded and personalized video page URLs for "outside" Voodoo eLauncher use, creating text and graphic links in Websites, Landing Pages, Social Media & Email Signatures.

Just log into your eVideo Launcher accounts and start a new campaign.  In Step 1 where you choose your campaign you will now see green play arrow icons that you can click to preview your video.  Once the video opens you can easily copy the URL and use it anyway you choose.  


Build Campaigns, Email Templates & Image Library, New Feature, Video Library & Trackable Links, eVideo Launcher , , ,

Leverage Your Campaigns for Maximum Results

8. August 2014

An important step with email marketing is measuring your results.  By knowing how your campaigns are performing, you can consistently improve your response rates and ROI. 

Generally, the first place to go after you launch a campaign is Tracking Statistics (accessed from the View/Edit section of your dashboard). Stats show you the most common key metrics such as open ratesclick-through rates and video view rates.    


It's important to get some perspective on these numbers.  Open rates are an obvious example. Do you have a 3%, 10% or 25% Open Rate? Numbers can be drastically different depending on the audience of each campaign. The currency of your list, the topic of the email and the campaign content also have a marked effect on Open rates. For example, 3% might be a good response when sending to a large prospect list of cold leads, but it would be disappointing for a list of current customers.  FYI—15-16% is the open rate average across ALL Voodoo campaigns from all clients. 

When first starting out, it's a good idea to do some web research to find out the open and click-through benchmarks for your industry. But over time, you'll want to compare your own campaigns against your other campaigns.  Get an idea of what your campaign averages are, so you can work to improve your response rates over time.  

Ultimately, stats are just percentages, and what REALLY matters is results.  Make sure you have a plan to follow up with contacts who show interest in your campaigns.  With a well-crafted subject line, an email Open is and indicator of real interest.  And recipients who actually click-through to other content and/or view a video are where your efforts will produce results most quickly.  Voodoo clients have had tremendous results when they follow up (especially within an hour of the click-through). 

Voodoo Quick Tip: Leverage Your Campaigns for Maximum Results

Following up with your contacts is a critical component of a successful campaign.  This quick tip will show you some ways to utilize Voodoo features for easy follow up with recipients who have show interest in one or more of your campaigns.  

1.  Most Interested Contacts and New Opportunities from Your Dashboard (Campaign Manager Users Only)

Don't have a lot of time for follow up? Business Builder users can log into Voodoo daily and immediately see their Most Interested Contacts on the Dashboard.  It's easy to see which contacts have been most engaged with your Voodoo outreach over time.  This box shows you your top 20 responders with the most responsive contact at the top of the list. Just click any name to go directly to that contact's information. 

Above Most Interested Contacts you will find New Opportunities.  In this box, you see instantly updated responses from your Campaigns and Sales Funnels. This box always shows your 20 most recent prospect and customer responses from newest to oldest.  Click any name to go directly to that contact's info. 


Most Interested and New Opportunites on Your Dashboard

2.  Automated Action Alerts

One of the most powerful features of Voodoo is our Automated Action Alerts.  These alerts, available to both eVideo Launcher and Business Builder users, enable you to follow up with your hot leads fast. How fast you respond to interested leads is one key to your success.  In fact, the Lead Response Management Study shows that responding to web-generated leads within 5 minutes increases contact rates by 900%!  

This Voodoo feature gives you a fully automated way to know which leads are engaged with your campaign right NOW. Voodoo can notify you in real-time when a recipient:

  1. opens your email 
  2. views a video 
  3. clicks a trackable link  

 

When any or all of these options are enabled, you'll receive a real-time "Action Alert" (an email notification sent to the address in your personal settings) telling you which contact took action and what action they took.

Get step by step instructions on setting these up on our Automated Action Alerts Blog post

3.  Automated 3-Day Stats 

All Voodoo
 users can choose to have a daily statistics report sent via email for the first 3 days of a campaign—the most critical days.  Automating this task allows you to check the results of your campaign and follow up immediately with contacts that interact with your emails and linked content.

Learn more about Voodoo's Automated 3 Day Statitics. 


4.  Creating Contact Lists for Following Up

We recommend created separate contact lists for those contacts that have interacted with your campaign.  Segmenting out these contacts allows you to follow up with them easily, either by email or a phone call.  


Both eVideo Launcher and Business Builder users can easily copy contacts that clicked-through or viewed a video in an email into a list:

1)  Login to your Voodoo account
2)  Access My Reports and Statistics for any one of your campaigns
3)  Select the Campaign you wish to create the new list from 
3)  From the Report Type drop down menu select Video Interactions or Trackable Link Interactions
4).  Select the Campaign Details tab 
Stats Details
5)  Click the Copy to Contact List button at the bottom.
Copy to Contact List

6)  Select Existing Contact List or New Contact List.  When naming your new list be descriptive (i.e. Campaign Name - Clickers or Campaign Name - Round 1 Clickers)
5)  Click OK and your contacts are now in the list.

Log into your Voodoo account now and see how your campaigns are performing. Spend a few minutes developing a strategy to follow-up with your hot leads. These powerful features are responsible for millions and millions in sales, so don't miss out.

Business Builder, Contact / Database Lists, eVideo Launcher, Quick Tip, Tracking Statistics , , , ,

Sorting Custom Fields

28. July 2014

Voodoo has just released another update to the system to improve the way users work with Custom Fields.

Campaign Manager users can now sort Custom Fields in the Custom Fields page and Contact Form’s Input Fields list using the drag and drop feature.

Just click on and drag the drag handle of any given row and drop it in the desired row position within the list.

 

From the Custom Fields Page: 

 

 

From the Contact Form’s Input Fields List: 


Business Builder, Contact / Database Lists, New Feature ,

Sources for Your Contact Lists

25. July 2014

To leverage the power of Voodoo, you need high-quality Contacts in your system.  Where can you get names and email addresses of Known Contacts to "seed" your Voodoo account without purchasing non-permission-based lists that make you a spammer?  This Voodoo QuickTip will help you with some creative thinking to discover sources of contacts available to almost anyone.
 
Voodoo QuickTip - Sources for Contacts to Import into Voodoo

1)  Start by importing your Address Book from your Current Email System. Voodoo has a great time-saving feature that allows you to import directly from the most popular email systems including:  Gmail, Yahoo Mail, Hotmail, Outlook and Apple Mail. Check out our blog post on how to use this feature: Import Contacts Directly from Your Address Book.  

Import from Address Book

 

Salesforce2)  Next, consider exporting contacts from your Contact Management Application. You might need to explore your app’s help menus to learn how to export your selected data in CSV format. Most apps do this in their sleep! Just Export or Save As a CSV (Comma Separated Values) file.  If you are a Salesforce user check out our post on Importing Contacts & Leads from Salesforce. 

 

LinkedIn 3)  Another excellent source of known contacts is your LinkedIn account. Here are step-by-step instructions on Exporting Your LinkedIn Connections and Importing into Voodoo.

4)  Check with your Sales Staff for contacts in their Personal  and LinkedIn Lists

5)  If you run Events or Tradeshows check for any Manual Lists, Scanned Leads or Exhibitor Attendee Lists. In some cases, exhibitors are entitled to a permission-based list of attendees as part of their booth fee.

6)  Brainstorm with your team about any other Freestanding Lists that may be stored in Excel somewhere. You would be surprised at how many of these lists actually exist. 

7) Don't forget your most fertile list of all: Current Customers.  It's easy to get so caught up in prospecting and finding new leads that we forget about our current customers.  They are already sold on you and your services, and many of them probably don't know about some of the new products and services you can educate them about using the email and video content in your Voodoo system.

The most important thing to remember is always review your list to comply with anti-spam law and to be sure you are emailing people who have expressly given permission, have an established business or personal relationship with you, and a legitimate interest in your content, company, or what you offer.

eVideo Launcher and Business Builder users: brainstorm today about where you can find high-quality Contacts and add them to your lists by logging into your Voodoo account.  

Business Builder, Contact / Database Lists, eVideo Launcher, Quick Tip, Salesforce , , ,

The Power of Voodoo Custom Fields

23. June 2014

Contact InfoData is the primary focus in technology today.  There are endless opnions on what you should track and store and how you should use that data. 

While every company's data needs are different, Voodoo has fields set up for the standard set of data most users need to communicate effectively. Common fields such as name, address, email, phone, website, etc. are stored within the Contact Record. 

Many Voodoo users don't realize you can expand on the standard set of fields built-in to Voodoo, by creating Custom Fields to store other important data about your contacts
.

 

Voodoo Custom Fields are a powerful feature because they allow you to personalize your email content, easily segment your contacts into lists, and track your choice of important information about your contacts. We consider Custom Fields an advanced feature, but they can be used for storing basic/simple things as well.  Some Custom Fields might be:
  • Customer Number
  • Expiration Dates
  • Product Type
  • Customer's Birthday   
  • Upload a file to a custom field (e.g., contract)
     
Voodoo customers often use Custom Fields to parallel data they have in other systems like their CRM.  For example, they store the Customer Number from their CRM into a Voodoo Custom Field, allowing them to easily align data from two systems.

Expanding on the data you store in Voodoo can benefit you greatly and make it easier to market to your lists. For example, storing the Product (or Type of Product) that a Prospect has shown interest in can allow you to easily create contact lists by this type, and then send out relevant content to this segment of your prospects. (Ready to get really advanced? Ask about Contact List Rules.  This special free feature allows automated sorting of contacts based on your choice of Custom Field criteria.)

Here's how to create  Custom Fields that will be used to store additional data in Voodoo:

Voodoo Feature #385 - The Power of Custom Fields

Campaign Manager Users: 

1) Login to your Voodoo account and access Custom Fields under the Manage section

Custom Fields
 
2) Click the Add New Custom Field button

3) An Add New Custom Field window will open. Enter the Field Label Test, Custom Tag Name and then select the Field Type
.

Create Custom Fields

4) Click Save

Campaign Manager users, give it a try right now by logging into your Voodoo account.  And eVideo Launcher users, well...Custom Fields is yet another reason to upgrade to the full-featured version of Voodoo.

Business Builder, Contact / Database Lists, New Feature